MCB Principles Of Consumer Studies
Wageningen University (WUR)
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Tweede jaar Bedrijfs- en Consumentenwetenschappen (specialisatie bedrijf)
- Package deal • 8 items • 2022
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De meeste vakken van het tweede jaar met de specialisatie bedrijf! Alleen Decision Science 1 & FQD in periode 6 zitten hier niet bij. Daar is geen samenvatting van te maken
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Samenvatting MCB - priciples of consumer studies
- Summary • 12 pages • 2021
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Een samenvatting van de hoofdstukken 3, 4, 6, 8 & 1o van het boek Consumer behaviour, Isabelle Szmigin & Maria Piacentini (second edition). Dit zijn de hoofdstukken die behandelt zijn in de colleges bij het vak MCB (principles of consumer studies).
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Articles summary part 1 (MCB20806)
- Summary • 25 pages • 2021
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Literature for MCB20806 - Principles of consumer studies at Wageningen University. 
Summary of the following articles: 
- Co-creation experiences: The next practice in value creation 
- Social classes and lifestyle 
- The group self 
- Vaping as a social practice 
- Consumer heterogeneity in the willingness to pay for local and organic food 
- Spatial consumer behaviour in small and medium-sized towns 
- An introduction to Pierre Bourdieu’s key theoretical concepts 
- To be or not to be unique...
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MCB20806 - Principles of consumer studies
- Package deal • 2 items • 2021
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- $6.04
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Summary of chapter 4, 6, 8, 9, and 1o of the book Consumer Behaviour by Isabelle Szmigin, Maria Piacentini.
Summary of the articles. (see the document for the titles of the articles)
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Summary of Consumer Behaviour - Isabelle Szmigin, Maria Piacentini
- Summary • 21 pages • 2021
- Available in package deal
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- $4.83
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Summary of Consumer Behaviour - Isabelle Szmigin, Maria Piacentini. Chapter 4, 6, 8, 9, and 10 
Literature for MCB-20806 - principles of consumer studies
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