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MCB20806 - Principles of consumer studies

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Summary of chapter 4, 6, 8, 9, and 1o of the book Consumer Behaviour by Isabelle Szmigin, Maria Piacentini. Summary of the articles. (see the document for the titles of the articles)

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Summary of Consumer Behaviour - Isabelle Szmigin, Maria Piacentini
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Articles summary part 1 (MCB20806)
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Isabelle Szmigin, Maria Piacentini Consumer Behaviour
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