MCB 20806 Principles of Consumer Studies
Wageningen University (WUR)
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Samenvatting
Summary MCB20806 book Consumer Behaviour chapter 3, 4, 6, 8, 9, 10
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---28januari 20222021/2022
- Summary book Consumer Behaviour by Isabelle Szmigin, chapter 3, 4, 6, 8, 9, 10. Course Principles of Consumer Studies 20806
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$11.10 Meer Info
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Samenvatting
Summary Lectures MCB-20806
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---59januari 20222021/2022
- Summary lectures Principles of Consumer studies 
 
Learning goals 
o	Explain the major concepts, theories and models of consumer science as treated in the study materials and the lectures; 
o	Apply the major concepts, theories and models of consumer science as treated in the study materials and the lectures in analyzing a consumer studies problem; 
o	Explain the various levels of analysis of consumer behaviour – like individual, household, group, gender – and their interdependency in expla...
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$13.45 Meer Info
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