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Management and marketing

Wageningen University (WUR)

Here are the best resources to pass Management and marketing. Find Management and marketing study guides, notes, assignments, and much more.

Popular textbooks · Show all (4) Hide

Marketing Management

Marketing Management

Philip Kotler, Kevin Lane Keller

3 documents

Fundamentals of Management, Global Edition

Fundamentals of Management, Global Edition

Stephen P. Robbins, Mary A. Coulter

1 documents

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Summary Management and Marketing Summary Management and Marketing

  • Summary Management and Marketing

  • Summary • 95 pages • 2025
  • This is a summary of two books from the course Management and Marketing at WUR: - Philip Kotler, Kevin Lane Keller & Alexander Chernev (2022). Marketing management. Global edition, 16th ed. Pearson. - Robbins, S.P., Coulter, M. & DeCenzo, D.A. (2017) Fundamentals of Management (11th Global Edition). London: Pearson. It is integrated with the lecture notes. The summary is divided in a management section and a marketing section.
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BMO24306 Management and Marketing summary (full summary)

  • BMO24306 Management and Marketing summary (full summary)

  • Summary • 60 pages • 2023
  • Full Summary of Management and Marketing! With the help of this summary, I got an 8.0 for the exam. Books with this summary are not necessary. It is a summary of the lectures, notes from the lectures and the books combined. Good luck with learning :) Robbins, S.P., Coulter, M. & DeCenzo, D.A. (2017) Fundamentals of Management (11th Global Edition). London: Pearson. ISBN 9781292307329 Philip Kotler and Kevin Lane Keller (2016). Marketing Management. Global edition, 15th Edition, Pearson,...
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Samenvatting Management and Marketing (BMO-24306) Concise summary Samenvatting Management and Marketing (BMO-24306) Concise summary

  • Samenvatting Management and Marketing (BMO-24306) Concise summary

  • Summary • 35 pages • 2022
  • The summary consist of content of all lectures and the two course books: - Robbins, S.P., Coulter, M. & DeCenzo, D.A. (2017) Fundamentals of Management, ISBN 7329 - Philip Kotler and Kevin Lane Keller (2022). Marketing Management. Global edition, ISBN 262
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Lecture notes Management and Marketing (BMO-24306) Fundamentals of Management, ISBN: 9781292146942 Lecture notes Management and Marketing (BMO-24306) Fundamentals of Management, ISBN: 9781292146942

  • Lecture notes Management and Marketing (BMO-24306) Fundamentals of Management, ISBN: 9781292146942

  • Class notes • 26 pages • 2021
  • lecture notes of the management part of Management and Marketing. All 8 management lectures included. Live lectures, slides and the book are all included in this summary
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Samenvatting Management colleges BMO

  • Samenvatting Management colleges BMO

  • Class notes • 30 pages • 2021
  • Available in package deal
    • Summary of all Management Colleges. Please note that the marketing colleges are available separately or in the bundle!
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Samenvattingen Marketing Management colleges

  • Samenvattingen Marketing Management colleges

  • Package deal • 2 items • 2021
  • Samenvatting van zowel de marketing als de management colleges voor BMO.
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VOORDEEL BUNDEL: Bedrijfs- en Consumentenwetenschappen periode 2 (jaar 1)

  • VOORDEEL BUNDEL: Bedrijfs- en Consumentenwetenschappen periode 2 (jaar 1)

  • Package deal • 5 items • 2021
  • Deze bundel bevat alle samenvattingen en lecture notes die nodig zijn voor periode 2 van de studie Bedrijfs- en Consumentenwetenschappen. Samenvattingen: * Fundamentals of Management * Marketing Management * Introducing Sociology Using the Stuff of Everyday Life Lecture notes: * Management and Marketing * Sociology of Business and Consumption
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Book Summary Fundamentals of Management BMO- 24306 Book Summary Fundamentals of Management BMO- 24306

  • Book Summary Fundamentals of Management BMO- 24306

  • Summary • 15 pages • 2021
  • Detailed summary of the book. Very clear to learn and clear explanation of all concepts.
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College notes BMO-24306 College notes BMO-24306

  • College notes BMO-24306

  • Class notes • 38 pages • 2021
  • College notes with images of important graphs and tables. It contains literal quotes from the teacher.
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