Social influence, public communication and advertising

Extensive summary of all the articles required for the course Social Influence, Public Communication and Advertising (SIPA). The articles included in this summary are: - Scholer et al. (2020) - Berger (2020) - Cialdini (2001) - Huta (2016) - Schwartz (2012) - Matz et al (2017) - Berger (2014)

4.4

(5)

35 pagina's

Geschreven in 2020/2021

melissadb

This summary include the literature of the course social influence, public communication and advertising 2018/2019 at the Utrecht University. This clear summary provides an overview with the core concepts of the most important theories. It includes Cialdini Influence: Science and practice and six articles (Berger, J., 2014; Knowles, E.S., & Riner, D.D., 2007; Friese, M., Wänke, M., & Plessner, H., 2006; Matz, S. C., Kosinski, M., Nave, G. & Stillwell, D. J., 2017; Moyer-Gusé, E., 2008; Gass, R...

4.5

(2)

29 pagina's

Geschreven in 2018/2019

meike0711

Fully typed out document of lectures 1, 2, 3 and 5 (exam material) for Social Influence, Public Communication And Advertising (SIPA). Lecture 1: (Dis)trust and resistance; The human parking brake. Lecture 2: Social heuristics; mechanics of human decision-making (Cialdini). Lecture 3: Motivation and well-being; Understanding human values. Lecture 5: Groups and identities; customizing the message.

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36 pagina's

Geschreven in 2020/2021

Madouc

This summary includes the literature and lectures of the course social influence, public communication and advertising 2018/2019 at the Utrecht University. This clear summary provides an overview with the core concepts of the most important theories.

3.0

(1)

2 items

meike0711

This summary includes the lectures of the course social influence, public communication and advertising 2018/2019 at the Utrecht University. This summary provides an overview of the lectures given by M.A. Strick.

4.0

(2)

14 pagina's

Geschreven in 2018/2019

meike0711