Marketing Communication

In this document, an overview of all papers (artikelen) of the course marketing communication from 2019 is given, followed by an elaborated summary (samenvatting) of the papers. Important text is marked in this document, and elaborated with information from the slides that correspond with the paper.

This file contains our integrated marketing communication plan team project that we had to do as an assignment for the Marketing Communication course. It gives you an example of how the project should look like, but also it helps you with the structure, out of the box ideas and way of thinking for your own project.

All papers of the course ''Marketing Communication'' of the master Marketing Management year 2018 summarized. The abstract, method and results of every paper have been summarized.

A summary of chapter 3, 4, 7 & 13 (p. 518 - 535) of Marketing Communications: A European perspective, sixth edition.

Summary of the book 'Marketing Communications - Sixth Edition' (9781292135762) Patrick De Pelsmacker, Maggie Geuens and Joeri van den Bergh Ch .3: How Marketing Communications Work Ch. 4: Marketing Communications Planning, Ch. 7: Media Planning Ch. 13: Measuring Campaign Effectiveness (p.519-536)

Een samenvatting van de hoofdstukken uit het boek 'Marketing Communication, a European Perspective' - Pelsmacker et al. die je dient te kennen voor het tentamen van Marketing Communication. Hoofdstuk 5, 6, 8, 9

An extensive summary of the lectures of Marketing Communication. Extra notes made during the lectures are added, including the examples. Note that this is from year 2016/2017; the information from the guest lectures may not occur in your current year.

A summary of the most relevant chapters studied for the course Marketing Communication year 2016/2017. This summary includes the chapters 1 - 12 from the book "Marketing Communications: A European Perspective" (De Pelsmacker et al., 2013) 5th edition.