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Summary of Lectures and Book - Marketing Communication
A bundle of summaries of the lectures and the relevant chapters for the course of Marketing Communication 2016/2017.
[Show more]A bundle of summaries of the lectures and the relevant chapters for the course of Marketing Communication 2016/2017.
[Show more]An extensive summary of the lectures of Marketing Communication. Extra notes made during the lectures are added, including the examples. Note that this is from year 2016/2017; the information from the guest lectures may not occur in your current year.
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Add to cartAn extensive summary of the lectures of Marketing Communication. Extra notes made during the lectures are added, including the examples. Note that this is from year 2016/2017; the information from the guest lectures may not occur in your current year.
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A summary of the most relevant chapters studied for the course Marketing Communication year 2016/2017. This summary includes the chapters 1 - 12 from the book "Marketing Communications: A European Perspective" (De Pelsmacker et al., 2013) 5th edition.
Preview 1 out of 36 pages
Add to cartA summary of the most relevant chapters studied for the course Marketing Communication year 2016/2017. This summary includes the chapters 1 - 12 from the book "Marketing Communications: A European Perspective" (De Pelsmacker et al., 2013) 5th edition.
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