Retail & Omnichannel Marketing
Rijksuniversiteit Groningen (RuG)
Here are the best resources to pass Retail & Omnichannel Marketing. Find Retail & Omnichannel Marketing study guides, notes, assignments, and much more.
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Package deal
The Ultimate MSc MADS Bundle 2026 (All Courses)
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---22March 2026
- This includes all and everything when it comes to MADS Summaries available at MADS Madlad. 

Own hundreds of pages full of the essence that makes this great MSc program at RUG. It cost me hundreds of hours of thought and study - grades in 8-10s. This bundle is only for the most dedicated.

€228 worth of docs for €149. The catch? All for charity.
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$178.70 More Info
madsmadlad
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Summary
Summary Retail & Omnichannel Marketing (EBM880B05) - (All mandatory articles)
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---65May 20232022/2023
- This is a highly structured, extensive summary that includes all required articles for the Retail & Omnichannel (ROM) exam!
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$7.14 More Info
frankboneschansker
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Summary
Extensive Summary of Lecture 3, Lecture 4, Paper 5, Paper 6, Paper 7 for Retail & Omnichannel Marketing (EBM880B05)
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--24February 20232022/2023Available in bundle
- This summary includes: Lecture 3, Lecture 4, Paper 5, Paper 6, Paper 7. Which is the material for Week 2 and very important for Team Assignment 1 of Retail & Omnichannel Marketing (EBM880B05), part of MADS and Marketing Management. Check out the complete summary bundle for the best value.
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$6.54 More Info
madsmadlad
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Package deal
Marketing Analytics & Data Science - Complete Semester 1B: Premium Study Pack
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---5February 2023
- The very best summaries for Market Models (EBM077A05), Data Science Methods for MADS (EBM215A05) and Retail & Omnichannel Marketing (EBM880B05). Including summary of lectures, papers, books, weekly quizzes, team assignments, R-code guides and Practice Exams. Enhanced with a dynamic table of contents and meticulous organization.
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$60.16 More Info
madsmadlad
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Package deal
The Complete Retail & Omnichannel Marketing Premium Study Pack
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--23February 2023
- All the best summaries for Retail & Omnichannel Marketing (EBM880B05) for MADS and Marketing Management. Containing: All Lectures, Readings (Mandatory & Optional) and a Practice Exam. Enhanced with a dynamic table of contents and meticulous organization for readability and easy studying.
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$18.46 More Info
madsmadlad
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Summary
Lecture Summary for Retail & Omnichannel Marketing (All Lectures)
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--43February 20232022/2023Available in bundle
- The best lecture summary for Retail & Omnichannel Marketing for MADS and Marketing Management, it includes: All Lectures. Enhanced with a dynamic table of contents and meticulous organization for readability and easy studying. 100% of profit from this summary is donated to local Groningen NGOs, as well as national ones. P.S. To avoid confusion, I want to clarify that this is the same summary as the one listed under the MADS program, this one is listed for MM.
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$11.31 More Info
madsmadlad
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Summary
Lecture Summary for Retail & Omnichannel Marketing (All Lectures)
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--43February 20232022/2023Available in bundle
- The best lecture summary for Retail & Omnichannel Marketing for MADS and Marketing Management, it includes: All Lectures. Enhanced with a dynamic table of contents and meticulous organization for readability and easy studying. 100% of profit from this summary is donated to local Groningen NGOs, as well as national ones.
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$11.31 More Info
madsmadlad
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Summary
Readings & Assignment Case Summary for Retail & Omnichannel Marketing (All Papers (Mandatory + Optional) + Team Assignment Case 1 and 2)
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--44February 20232022/2023Available in bundle
- The best readings summary for Retail & Omnichannel Marketing for MADS and Marketing Management, it includes: All Readings (Mandatory + Optional), Team Assignment Case 1 and 2. Enhanced with a dynamic table of contents and meticulous organization for readability and easy studying. 100% of profit from this summary is donated to local Groningen NGOs, as well as national ones. P.S. To avoid confusion, I want to clarify that this is the same summary as the one listed under the MADS program, this one ...
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$16.07 More Info
madsmadlad
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Summary
Readings & Assignment Case Summary for Retail & Omnichannel Marketing (All Papers (Mandatory + Optional) + Team Assignment Case 1 and 2)
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--44February 20232022/2023Available in bundle
- The best readings summary for Retail & Omnichannel Marketing for MADS and Marketing Management, it includes: All Readings (Mandatory + Optional), Team Assignment Case 1 and 2. Enhanced with a dynamic table of contents and meticulous organization for readability and easy studying. 100% of profit from this summary is donated to local Groningen NGOs, as well as national ones.
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$16.07 More Info
madsmadlad
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Summary
Complete Summary for Retail & Omnichannel Marketing (All Lectures + Papers (Mandatory + Optional) + Team Assignment Case 1 and 2 + Latest Exam)
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--99February 20232022/2023Available in bundle
- The best complete summary for Retail & Omnichannel Marketing for MADS and Marketing Management, it includes: Lectures, Readings (Mandatory + Optional), Team Assignment Case 1 and 2 and the latest Exam. Enhanced with a dynamic table of contents and meticulous organization for readability and easy studying. 100% of profit from this summary is donated to local Groningen NGOs, as well as national ones. P.S. To avoid confusion, I want to clarify that this is the same summary as the one listed under t...
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$18.46 More Info
madsmadlad
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Summary
Complete Summary for Retail & Omnichannel Marketing (All Lectures + Papers (Mandatory + Optional) + Team Assignment Case 1 and 2 + Latest Exam)
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-299February 20232022/2023Available in bundle
- The best complete summary for Retail & Omnichannel Marketing for MADS and Marketing Management, it includes: Lectures, Readings (Mandatory + Optional), Team Assignment Case 1 and 2 and the latest Exam. Enhanced with a dynamic table of contents and meticulous organization for readability and easy studying. 100% of profit from this summary is donated to local Groningen NGOs, as well as national ones.
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$18.46 More Info
madsmadlad
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Summary
Summary Retail & Omnichannel Marketing - All lectures and articles combined! - Grade 9.0 - (EBM880B05)
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---39February 20232022/2023
- Complete summary of all the articles, lectures, guest lectures and notes from during the lecture for Retail and Omnichannel Marketing. For the courses Marketing Management and Marketing Analytics and Data Science for the MSc Marketing.
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$9.51 More Info
skipvdv
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Summary
Summary retail and omnichannel marketing - articles and lectures
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--159January 20232022/2023
- An extensive summary of the course 'retail & omnichannel marketing' given at the RUG for the Msc Marketing. All the articles for the exam + the lectures have been summarized. Since the summary is quite extensive, reading the literature yourself, won't be necessary. 
Good luck with studying for the exam! :)
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$9.52 More Info
shannaceelen
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Summary
Summary Retail & Omnichannel Marketing all lectures and articles
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3.0(2)3.01583January 20232022/2023
- All the relevant articles and lectures for the exam. All summarized per week and broadly discussed. So, also includes summaries of all the articles. Also print screens from the slides/lectures in it.
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$8.92 More Info
tomhaan01
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Summary
Extensive summary of readings for Retail & Omnichannel Marketing
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---46April 20222020/2021
- Stein, A. & B. Ramaseshan, 2016, "Towards the Identification of Customer Experience Touch Point Elements 
 
Inman, J.J. & H. Nokolova, 2017, "Shopper-Facing Technology: A Retailer Adoption Decision Framework Incorporating Shopper Attitudes and Privacy Concerns 
 
P.C. Verhoef, P.K. Kannan & J.J. Inman, 2015, "From Multi-Channel Retailing to Omni-Channel Retailing. Introduction to the Special Issue on Multi-Channel Retailing 
 
W. Reinartz, N.Wiegand and M. Imschloss, The impact of digital transf...
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$5.35 More Info
sapo98
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Summary
Samenvatting Retail & Omnichannel Marketing (EBM880B05)
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--8132February 20212020/2021
- Very comprehensive summary of the Retail & Omnichannel Marketing course. All lessons have been extensively covered in this summary but also all articles are in great detail explained.
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$5.95 More Info
nikkinuman