B2B Marketing

Rijksuniversiteit Groningen (RuG)

Here are the best resources to pass B2B Marketing. Find B2B Marketing study guides, notes, assignments, and much more.

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B2B Marketing articles
Summary • 38 pages • 2019

An extensive summary of the articles for the course B2B Marketing (MSc Marketing) at the University of Groningen.

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B2B Marketing Summary Lectures
Summary • 31 pages • 2018

Summary B2B Marketing Lectures

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B2B Marketing Lecture Summary 2018
Summary • 53 pages • 2018

Summary of all Lectures and Tutorials in 2018

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B2B Marketing Literature Review 2018
Summary • 87 pages • 2018

Review of all articles of the course of 2018,including Anderson, James C.,and James A. Narus (1998), “Business Marketing: Understanding what Customers Value”. Harvard Business Review, 76 (November– December), 53–65. Anderson, James C., Narus, James A., and Wouter van Rossum (2006). “Customer Value Propositions in Business Markets”, Harvard Business Review, 84 (March), 90–99. Homburg, Christian, Halina Wilczek, and Alexander Hahn. "Looking beyond the horizon: How to approach t...

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B2B lectures / papers / kahoot questions

B2B lectures / papers / kahoot questions
Summary • 26 pages • 2017

Summary with all lectures of Jenny van Doorn, papers (made underlined and italic when it is about the papers), kahoot questions from the beginning of the lectures. Only thing that is missing is the quest lecture from avebe