B2B Marketing
Rijksuniversiteit Groningen (RuG)
Hier vind je de beste samenvattingen om te slagen voor B2B Marketing. Er zijn o.a. samenvattingen, aantekeningen en oefenvragen beschikbaar.
Populaire samengevatte studieboeken
Samenvatting
B2B Marketing - complete summary in (basic) English
NieuwSummary of all 5 lectures (including papers and book chapters) of the course B2B Marketing at Rijksuniversiteit Groningen. It's written on a more basic-level of the English language, to make it easier to understand.
FrederiekeH
Samenvatting
B2B Summary (EBM808B05) - All mandatory articles
PopulairThis document consists of an extensive summary of the three mandatory articles for the B2B course. It has a pleasant layout that makes it easy to read and learn. The mandatory articles: Gill, M., Sridhar, S., & Grewal, R. (2017). Return on engagement initiatives: A study of a business-to-business mobile app. Journal of marketing, 81(4), 45-66. Guesalaga, R., Gabrielsson, M., Rogers, B., Ryals, L., & Cuevas, J. M. (2018). Which resources and capabilities underpin strategic key account m...
frankboneschansker
Voordeelbundel
Master Marketing Management (electives) - Rijksuniversiteit Groningen
NieuwThree of the elective courses I followed for MSc Marketing Management at Rijksuniversiteit Groningen. Containing: - Marketing Communication (summary) - B2B Marketing (summary) - Entrepreneurship Theory and Digital Innovation (summary) - Building Brands for Impact (summary)
FrederiekeH
Voordeelbundel
Master Marketing Management (mandatory) - Rijksuniversiteit Groningen
NieuwTwo mandatory courses from MSc Marketing Management at Rijksuniversiteit Groningen. Containing: - Marketing Research Methods (summary) - Consumer Psychology (summary)
FrederiekeH
Samenvatting
B2B marketing summary
summary of the lectures and the book of B2B marketing
Kyra9901
Voordeelbundel
Summary bundle B2B Marketing (EBM808B05) Book chapters & Articles
This discount bundle consists of all the mandatory chapters from the book B2B Customer Value Marketing - the essentials. It also contains the three compulsory articles from lecture 4.
frankboneschansker
Samenvatting
(Book) Summary B2B (EBM808B05) - All mandatory chapters (B2B Customer Value Marketing - the essentials)
This extensive summary contains all mandatory chapters of the book "B2B Customer Value Marketing -the essentials", (by Dr Jean-Pierre Thomassen). Only chapter 12 will not be discussed, due to the fact that this will not be exam material. The other 14 (!) chapters are discussed in detail. The document has a structured layout that makes learning the material easier than ever!
frankboneschansker
Samenvatting
Summary - B2B Marketing (EBM808B05)
This is a summary for the B2B marketing course of the master Marketing Management at the Rijksuniversiteit Groningen. This summary contains all the chapters in the book that need to be studied for the upcoming exam.
taravanderveen
Samenvatting
Summary of the book "Customer Value Marketing" from J-P.R. Thomassen (2020) from the course B2B-Marketing
This summary includes all the 14 chapters of the book "Customer Value Marketing" from J-P.R. Thomassen (2020). The summary also includes figures to make the text more clear. All the 14 chapters are part of the exam.
xlisadevries
Essay
Assignment 2 B2B Marketing
VTB assignment
wietskeanema
Essay
Assignment 1 B2B Marketing
Assignment 1 B2B Marketing
wietskeanema
Samenvatting
B2B Marketing articles
An extensive summary of the articles for the course B2B Marketing (MSc Marketing) at the University of Groningen.
marketingstudent94
Samenvatting
Summary mandatory papers B2B Marketing
Mandatory papers in course B2B Marketing by Jenny van Doorn
sweetpotato
Samenvatting
Summary of lectures in B2B Marketing (without guest lectures)
Summary of the lectures in B2B Marketing, not including guest lectures
sweetpotato