Marketingcommunicatie

Radboud Universiteit Nijmegen (RU)

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Marketing Communications

Patrick De Pelsmacker, Maggie Geuens

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Summary Marketing Communications A European Perspective

Summary Marketing Communications A European Perspective
Summary • 67 pages • 2020

Summary of "Marketing Communications: A European Perspective" 6th edition, chapters 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 & 14. Some models of the book included. Suitable for pre-master students C&B or IBC or first-year bachelor students Communication and Information Sciences or International Business Communications.

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Hoorcolleges Marketing Communication
Class notes • 40 pages • 2019

Summary of the lectures of the course Marketing Communication. Pictures and examples from the lectures are added. Written in English with occasional Dutch translation. Suitable for first-year students of the bachelor CIW and IBC and pre-master students of CIW and IBC.

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Summary Marketingcommunications
Summary • 69 pages • 2018

Summery of the book: 'Marketing Communications - A European perspective' (6th edition) - De Pelsmacker, Geuens and Van Den Bergh Chapters: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 and 14