International Brand Management

Samenvatting van H1 t/m 14 van het boek strategic brand management voor het vak International Brand Management voor de master marketing op de Radboud Universiteit. Hoofdstukken zijn allemaal exam relevant.

Summary of all the lectures & articles based on the book: Keller, Kevin Lane & Vanitha Swaminathan: Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition, Pearson Education Limited, 2019. Exam grade with this summary: 8.5

Summary of all exam relevant articles and chapters 1, 7, and 15. Notes from lectures and guestlectures also included. [For the chapters that are not included in this summary, it is indicated which chapter it was in the previous edition of the book] Book: Keller, Kevin Lane & Vanitha Swaminathan: Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition, Pearson Education Limited, 2019. ISBN 4969 ONLY CHAPTER 1, 7, and 15 List of articles: Goldfarb (2001): Let...

These notes, summaries, and lecture notes were created during the course 'International Brand Management' at Radboud University in 2017/2018. The book, as well as the articles, are to be found in the document. Ultimately, the notes for the book are substantial whereas for the articles they are briefer in nature. Nevertheless, these notes will allow you to prepare well for every class with minimal work. Moreover, I am confident that one could pass the exam with the concise information in these no...

Summary of the book strategic brand management for the course international brand management. Writer of the book is Keller. It is from the chapters 1 till 13.

All articles for IBM 2016-2017. i recommend also studying the lecture slides

Summary of all articles for the course International Brand Management in the master Marketing, Radboud University, 2016-2017. Includes the following articles: Goldfarb (2001), Keller (1993), Keller (2016), Tavassoli et al. (2014), Sujan & Bettman (1989), Thompson et al. (2006), Krishnan (1996) Christodoulides et al. (2015), Gensler et al. (2013), Hewett et al. (2016), Batra et al. (2012), Malär et al. (2011), Simonin & Ruth (1998), Muniz & O’Guinn (2001), Bottomley & Holden (2001), Shine et a...