Summary International Brand Management + Marketing & Innovation 2016-2017 - $7.93   Add to cart

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Summary International Brand Management + Marketing & Innovation 2016-2017

Almost everything you need to survive block 2! Bundle of the summary for Marketing & Innovation and International Brand Management. Good luck studying!

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Summary articles Marketing & Innovation 2016-2017

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Summary of all articles for the course Marketing & Innovation in the master Marketing and the master Marketing & Entrepreneurship, Radboud University, 2016-2017. Includes the following articles: Tripsas (1997), Hillebrand et al. (2010), Workman (1993), Evanschitzky et al. (2012), Van Kleef et al. (2...

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Summary articles International Brand Management 2016-2017

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Summary of all articles for the course International Brand Management in the master Marketing, Radboud University, 2016-2017. Includes the following articles: Goldfarb (2001), Keller (1993), Keller (2016), Tavassoli et al. (2014), Sujan & Bettman (1989), Thompson et al. (2006), Krishnan (1996) Chris...

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