Foreign Languages in Advertising

This is a summary of the book Foreign Languages ​​in Advertising (ISBN: 978-3-030-31690-7). The lecture notes are also included. This summary was made for the course Foreign Languages ​​in Advertising at Radboud University.

This is a summary of the second year course 'foreign languages in advertising'. The summary contains lecture notes, notes from the powerpoints and the book chapters. In addition, I obtained a 9.0/10.0 on the final exam by learning this summary.

This is a full summary for the course Foreign Languages in Advertising from the study program International Business Communication at the Radboud University. It covers the whole book, and with that everything you need to know for the exam. With this summary I got a 9.7 on the exam.

In this document you will find notes made during the lectures of Foreign Languages in Advertising

Clear summary for the course Foreign Languages in Advertising, used in the second year of IBC at Radboud University. It contains everything you need to know for the exam, but I do recommend to also take a look at the lecture slides since they are sometimes a bit more detailled. Using this summary and the information on the lecture slides, I got a 8.7 for the exam.

Summary of the Articles for Foreign Languages in Advertising

Summary of Foreign Languages in Advertising. Lectures

A well-organised, clear, and complete summary of both the lectures of "Foreign Languages in Advertising" and the corresponding chapters (1-5) from the book "Foreign Languages in Advertising" by Hornikx, & van Meurs. It also includes a summary of the article by Grondelaers & van Gent (2018): "How “deep” is Dynamism? Revisiting the evaluation of Moroccan-flavored Netherlandic Dutch." I put in a lot of effort to also make it look visually appealing, for example by adding little pictures here an...

A short and clear summary of the content for the exam. It includes the theory from the lectures, combined with the articles.