Brand Management

Hogeschool Arnhem en Nijmegen (HAN)

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Strategic Brand Management

Kevin Lane Keller, Vanitha Swaminathan

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Summary

Summary Brand Management Keller
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March 2021

2020/2021
This is a useful summary of the Keller Brand Management Book, which helped me get an 8 score in my exam. I hope it will help you!
minhchautran
$22.33 More Info