Erasmus Universiteit Rotterdam · International Business Administration · Marketing Management (BKB1021)

Here are the best resources to pass Marketing Management (BKB1021) at Erasmus Universiteit Rotterdam. Find Marketing Management (BKB1021) study guides, notes, assignments, and much more. We also have lots of notes, study guides, and study notes available for International Business Administration at Erasmus Universiteit Rotterdam.

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Marketing Management Lecture Notes Summary (BT1203)
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This document includes detailed and organised notes for a complete lecture note summary of the course. This is ideal for exam preparation, and personally helped me complete the course with a final exam grade of 8.7. It organises the lectures by key cases and by key terminology with elaborate descriptions to ensure a better understanding and better results in the exam and case.

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  • Summary
  •  • 39 pages • 
  • by chiasava • 
  • uploaded  12-11-2020
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IBA YEAR I - Marketing Management (BT1203)
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Summary of all the compulsory literature of the course Marketing Management (BT1203) of the International Bachelor of Business Administration. Consist of the mandatory readings from week one: the marketing environment, week two: market research, competitive analysis, consumer behaviour, week three: segmentation & targeting, week four: positioning & pricing strategy, week five: product, branding strategy, channel strategy and week seven: marketing communication strategy & neuromarketing

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  • Summary
  •  • 63 pages • 
  • by gycc • 
  • uploaded  22-10-2020
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Study notes Marketing Management week 1 - 7 (BT1203)
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Elaborate summary for the course Marketing Management (BT1203). Includes all study material from week 1 to 7, except for the Q&A sessions. Please give me feedback on how I could improve note-taking, so I can take this into account lateron! :)

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  • Summary
  •  • 137 pages • 
  • by daniellevanveen1 • 
  • uploaded  17-09-2020
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