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Marketing Management (BT1203) lectures summary

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Uploaded on
01-12-2022
Written in
2022/2023

This is a complete short summary to quickly understand all content especially if you missed some lectures. Every relevant content is covered in this summary. (I got an 8,6 using this summary)

Institution
Erasmus Universiteit Rotterdam (EUR)
Course
Marketing Management (BT1203)








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Institution
Erasmus Universiteit Rotterdam (EUR)
Study
International Business Administration
Course
Marketing Management (BT1203)

Document information

Uploaded on
December 1, 2022
Number of pages
3
Written in
2022/2023
Type
Class notes
Professor(s)
Alex genevsky
Contains
All classes

Subjects

  • marketing management
  • segmentation
  • targeting
  • promotion
  • product
  • placement
  • positioning
  • consumer
  • company
  • competition
  • customer
  • 3 c’s
  • marketing analysis
  • marketing strategy
  • marketing tactics
  • stp
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