Marketing Management

All the lecture slides (most of it typed out, so you can search with crtl+f) Some additional notes Notes about all the articles: some a summary or just some notes which were remarkable (don't rely on this!)

This document summarises how we exactly implement our strategy and articulate our positioning. This can be achieved through the 4P's strategy (product, price, place, promotion). This includes also additional readings as, how to stop consumers from focusing on the price, pricing to create share value.

the summary outlines how to make a successful STP, segmenting, targeting, and positioning. The content presents explicit explications of the procedural stages, case studies, practical implementation instances, and scholarly literature integration as rediscovering marketing segmentation, and analyzing customers perceptions.

summary of the first part of the marketing management course namely the 3C's analysis, the importance of this first analysis for a comapny in a competitive market. The topic is broaden with notes from reading regarding the concepts discussed in this first part ( e.g. coherence premium, competitive strategy, the customer decision journey)

introduction to the topic of marketing management, explaining why firms need to choose a good marketing strategy and the mistakes to avoid

This is a collection of summaries of all readings of marketing management. With these 12 pages (instead of more than 70 or something I didn’t count) you know everything you need to know about the readings. I only used these summaries and my lecture summary (Marketing management (BT1203) lecture summary) and I got an 8.6 on my exam.

This is a complete short summary to quickly understand all content especially if you missed some lectures. Every relevant content is covered in this summary. (I got an 8,6 using this summary)

Complete summary of the contents of Marketing Management!

A summary of the literature for MM.