Consumer Behaviour
Erasmus Universiteit Rotterdam (EUR)
Here are the best resources to pass Consumer Behaviour. Find Consumer Behaviour study guides, notes, assignments, and much more.
Popular textbooks
Summary
Summary Consumer Behaviour Marketing Management Erasmus University
This is an extensive summary of the subject Consumer Behaviour at Rotterdam School of Management. It includes all notes from class and examples. I got an 8.5 with this summary.
lauralisa
Summary
Summary of Chapter 8 - 10 of Consumer Behaviour - Isabelle Szmigin & Maria Piacentini (2018): Macro-view of consumption
PopularSummary of Chapter 8 - 10 of Consumer Behaviour - Isabelle Szmigin & Maria Piacentini (2018): Macro-view of consumption
xmary
Class notes
Lecture notes Consumer Behaviour
NewWe had an open book exam and I used all of these notes during the exam. My final grade was a 7.0. The notes are based on the lectures and tips from the teacher.
juliettemarhe
Summary
Summary - Consumer Behavior (FEB13012) - 9.6 grade
NewThis document provides a comprehensive summary of all lectures for the course Consumer Behavior (FEB13012) at Erasmus University Rotterdam, covering material from January to February 2025. Topics include foundational behavioral economics, consumer decision-making models, cultural and psychological influences, heuristics and cognitive biases, perception, motivation, attitudes, and personality theories.
pienstruijs
Other
Mindmap lecture slides Consumer behaviour
Hi! I made a mindmap of all lecture slides. The mindmap contains all necessary information for the exam and can be printed on 2x A3 papers, so you do not have to struggle with lots and lots of paper during your open book exam. A nice bonus is that we save some trees in the process! (please keep in mind that the lettertype when printed is small, so if you find that uncomfortable, maybe this option is not for you)
celinemassop
Summary
Summary of Chapter 11 of Consumer Behaviour - Isabelle Szmigin & Maria Piacentini (2018): Where are we going?
Summary of Chapter 11 of Consumer Behaviour - Isabelle Szmigin & Maria Piacentini (2018): Where are we going?
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Summary
Summary of Chapter 3 - 7 of Consumer Behaviour - Isabelle Szmigin & Maria Piacentini (2018): Micro-view of consumption
Summary of Chapter 3 - 7 of Consumer Behaviour - Isabelle Szmigin & Maria Piacentini (2018): Micro-view of consumption
xmary
Summary
Summary of Chapter 1 and 2 of Consumer Behaviour - Isabelle Szmigin & Maria Piacentini (2018): Historical and Current Perspectives on Consumption
Summary of Chapter 1 and 2 of Consumer Behaviour - Isabelle Szmigin & Maria Piacentini (2018): Historical and Current Perspectives on Consumption
xmary
Summary
Summary Consumer Behaviour (BM01MM)
everything discussed in the lectures, needed for the exam, is described and explained. A summary of the end of every lecture is provided. Figures are included to make concepts clearer and easier for understanding.
sarahcito1
Package deal
Block 1 MM: Consumer Behavior + Research
All you need to know for the first block of Marketing Management at RSM. Every lecture is being discussed in great detail, including many examples and for Consumer Marketing Research including a practice exam. My grades for these courses: 8.0 and 8.5 and all I have studied these documents.
riannestals
Class notes
Structured notes of all 10 lectures - Consumer Behavior
All 10 lectures of Dan Schley are discussed in my notes. All you have to know for the exam, even articles are discussed. A clear structure will help you learn for the exam. My grade: 8.0
riannestals
Package deal
Consumer Behavior summaries (BM01MM)
This bundle contains a summary of the lectures, and a summary of all the mandatory articles for the course.
larissavantwestende1
Summary
Summary Consumer Behaviour lectures (BM01MM)
A concise summary of all the Consumer Behaviour lectures. Includes the most important concepts and their definitions, as well as screenshots of important slides/graphics. This summary was written for the 2021/2022 open book exam.
larissavantwestende1
Summary
Summary Consumer Behaviour articles (BM01MM)
A summary of all the articles mandatory for the exam. A focus on the theoretical frameworks and findings/conclusions (no methods). Written for the October 2021 exam.
larissavantwestende1
Summary
Summary Consumer Behaviour - Isabelle Szmigin & Maria Piacentini (2018)
The summary is of the book Consumer Behaviour Second Edition - Isabelle Szmigin & Maria Piacentini (2018). The book summary includes all chapters. It's a huge summary, but the book will not be necessary anymore.
xmary
Package deal
Consumer Behaviour
lectures + book summary
ba-erasmus
Class notes
Lectures consumer behaviour
Uitwerking van collegestof
ba-erasmus
Summary
Book summary consumer behaviour
Samenvatting van de behandelde hoofdstukken
ba-erasmus