PepsiCo

PepsiCo Analysis in Vietnam Market

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PepsiCo Analysis in Vietnam Market – University-Level Case Study on Strategic Market Entry, Localization, and Growth Challenges (2024)
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mayo 2025

2024/2025

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This document presents a comprehensive case study of PepsiCo's strategies in the Vietnamese market. It examines the company’s entry through joint ventures, particularly its alliance with Suntory, as well as product localization, youth-driven marketing, and distribution networks. The analysis also addresses market challenges, including competition, health trends, and sustainability concerns, and identifies future opportunities such as rural expansion and e-commerce growth.
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