Unit 11 Relationship Marketing

How Tesco is using relationship marketing, the promotional mix (7Ps) and loyalty ladder.

I have talked about the quality gaps of Samsung and how they can improve them in order to help their reputation and improve the relationship with their customers.

Essay about the methods used by Tesco to attract and to retain their customers.

Essay about relationship activities an the effectiveness of the marketing function in a chosen company.

In this task I have talked in depth about how Tesco can improve their relationship with the customers.

Analysis of the relationship activities used by Tesco to achieve their aims and objectives.

Analysis of the effectiveness of Samsung using methods to retain their customers and how they are building their brand loyalty and relationship with customers.

Essay about quality of goods, Fishbone Analysis, Gap Analysis, Benchmarking and quality circles.

I have explained the customer relationship management of Tesco and how they are using technologies to collect information.

D1 BTEC Business Level 3