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Module 5: Marketing and Sponsorship of Soccer Clubs
NewStudy summary for Module 5, Marketing and Sponsorship of Soccer Clubs, within the ISSPF Certificate in Soccer Business & Management. Presented by Dr. Chrysostomos Giannoulakis. Covers sport marketing, marketing myopia, the marketing mix, sponsorship objectives, sponsorship rights and activation, and the sponsorship sales process. It also examines partnership proposals, storytelling strategies, sponsorship measurement through awareness, associations, attitudes, attachment and experience, and eval...
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Module 2: Governance and Regulation of Soccer
PopularStudy summary for Module 2, Governance and Regulation of Soccer, within the ISSPF Certificate in Soccer Business & Management. Presented by Dr. Chrysostomos Giannoulakis. Covers sport governance, power and authority in sport organizations, international sport federations, FIFA, FIFA membership requirements, the FIFA Congress and Standing Committees, UEFA and the European football governance structure, ECA, FIFPro and EPFL. It also compares European with North American and Australian sporting mod...
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ISSPF Soccer Business & Management – Modules 1–6 Study Summary Bundle
NewSix independently prepared study summaries covering soccer history and politics, governance and regulation, club management, finance, marketing and sponsorship, and sport-for-development. Designed to support revision across Modules 1–6 of the ISSPF Certificate in Soccer Business & Management. Not an official ISSPF publication.
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Module 6: Sport-for-development in Soccer
NewStudy summary for Module 6, Sport-for-development in Soccer, within the ISSPF Certificate in Soccer Business & Management. Presented by Dr. Chrysostomos Giannoulakis. Covers the role of sport in sustainable development, public health, social inclusion, education, cultural exchange, and peacebuilding. Key frameworks include IOSEC for sport-for-development programming, ATOF for planning soccer initiatives, and IFEM for event leverage strategies. The summary also examines program satisfaction, lear...
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Module 4: Finance and Revenue Generation in Soccer
NewStudy summary for Module 4, Finance and Revenue Generation in Soccer, within the ISSPF Certificate in Soccer Business & Management. Presented by Dr. Chrysostomos Giannoulakis. Covers financial management, financial planning, revenues, expenses and debt (RED), financial statements and budgets (BIB), financing methods (DERGG), and revenue sources from commercial activities, broadcasting and matchday income (CBM). It also examines salaries, amortization and operating costs (SAO), financial failure ...
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Module 3: Strategic Management of Soccer Clubs
NewStudy summary for Module 3, Strategic Management of Soccer Clubs, within the ISSPF Certificate in Soccer Business & Management. Presented by Dr. Chrysostomos Giannoulakis. Covers the foundations of soccer club management, managerial skills (TICC), management functions (POLC), strategic and operational planning, SWOT analysis, mission and vision statements, organizational values, strategic objectives, business and sporting strategies, and performance management. It also examines long-term strateg...
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Summary
Module 1: Historical and Political Aspects of Soccer
NewStudy summary for Module 1, Historical and Political Aspects of Soccer, within the ISSPF Certificate in Soccer Business & Management. Presented by Dr. Chrysostomos Giannoulakis. Covers the early history and evolution of soccer, medieval “mob football,” the development of modern soccer in England, the 1848 Cambridge rules, the 1863 Football Association and Laws of the Game, Association Football and Rugby Football, and the origin of the term “soccer.” It also covers soccer and politics, re...
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