English for marketing professionals I
Hogeschool Gent (HoGent)
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Samenvatting English for Marketing Professionals I | Hogeschool Gent | 2025/26
Hogeschool Gent
English for marketing professionals I
Lecture notes from English for Marketing Professionals I at Hogeschool Gent covering the fundamentals of modern marketing. Topics include the evolution of marketing from product-focused to AI-driven approaches, the customer value equation, marketing's five ages, the analysis-strategy-implementation-evaluation cycle, and PR communication techniques like press releases. Ideal for mastering core marketing concepts and language, with clear definitions and practical examples from companies like IK...
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