Daniquedhs

This concise summary of 21 pages contains all the readings (textbook + articles), case studies & guest lectures of the elective course Platform Economics and Marketing (BMME193). By learning this summary you are fully prepared for the exam. The textbook summarized is: Platform strategies : a guidebook for entrepreneurs in the platform economy. The guest lectures were about HousingAnywhere and Huispedia. The case studies were 'Updating Dating' and 'Managing Online Reviews on TripAdviso...

This summary includes all obligatory course materials: - Full textbook Persuasive Advertising by Scott Armstrong - Chapters 5, 6 and 8 from Marketing Communications: A European Perspective by Pelsmacker - Chapters 1, 2, 4, 6 and 7 from Effective Advertising: Understanding When, How, and Why Advertising Works by Tellis - Articles from Goldenberg This summary also includes the most important lecture notes. Notes from the guest lecture are NOT included. Good luck with the exam! :)

Summary of all the articles and cases for Marketing Strategy. This summary includes all obligatory readings and cases. I have updated the summary after the exam to make sure all important information is included. The course Marketing Strategy was taught by Steven Sweldens and Serena D'Hooge in the master's program Marketing Management at Erasmus University (RSM).

Summary of all the lectures of Marketing Strategy. This summary includes lecture notes and screenshots of the most important figures from the slides. I have updated the summary after the exam, so all important information is covered. The course Marketing Strategy was taught by Steven Sweldens and Serena D'Hooge in the master program Marketing Management at the Erasmus University (RSM).

Complete summary of all the lectures, tutorials and cases of the course Marketing Strategy Research given by Xi Chen in the master program Marketing Management. Good luck with studying!

Dit document bevat een samenvatting met alle theorie uit het boek: Introduction to the Management Sciences van T. van Willigenburg (2012). Hoofdstuk 1, 2, 3 en 4 zijn samengevat. Daarnaast bevat dit document ook belangrijke aantekeningen van de seminars van het vak Wetenschapsfilosofie. Dit vak is onderdeel van de (Nederlandstalige) premaster, RSM, Erasmus Universiteit Rotterdam. De samenvatting van het boek is in het Engels, de aantekeningen zijn in het Nederlands geschreven.

Dit document bevat een samenvatting van Hoofdstuk 1 t/m 4 en 6 t/m 12 uit het boek Managerial Statistics van Keller (2014). De samenvatting bevat alle theorie die je moet weten voor het tentamen van Statistiek. Statistiek is onderdeel van de premaster, RSM Erasmus Universiteit. De samenvatting is in het Engels.

Deze samenvatting bevat alle theorie van het vak Onderzoekstraining I. Het vak onderzoekstraining 1 is onderdeel van de Nederlandstalige premaster, RSM Erasmus Universiteit Rotterdam. De samenvatting bevat alle stof uit de theorie video's en bijbehorende slides van module 1 t/m 4. Codes voor R studio zijn beschikbaar in een los document!

In dit document vind je een volledige lijst met R Studio codes die je nodig hebt voor de vakken onderzoekstraining I & onderzoekstraining II van de Nederlandstalige premaster, RSM. In de linker kolom staat de functie en in de rechter kolom de code. Hierdoor kan je gemakkelijk met ctrl + f de juiste code zoeken. Ideaal voor je openboek tentamen dus! Volledige samenvattingen van de vakken onderzoekstraining I & II zijn ook beschikbaar.

Deze samenvatting bevat alle theorie van het vak Onderzoekstraining II. Het vak onderzoekstraining II is onderdeel van de Nederlandstalige premaster, RSM Erasmus Universiteit Rotterdam. De samenvatting bevat alle stof uit de theorie video's en bijbehorende slides van module 1 t/m module 4.

This bundel includes a summary of the scientific articles, a summary of the lectures and tutorials and a recap of all the information sumarized within 6 pages! I passed this course with a 9.3, by learning these documents!

I passed this course with a 9.3! This document is a recap of the course Media Psychology. The most important information is summarized within 6 pages. To fully understand the terms I would recommend to also buy the summary of the scientific articles and the summary of the lectures and tutorials.

I passed this course with a 9.3! This is a summary of all lectures and tutorials of the course Media Psychology. The information is sumarized per week. A summary of all the scientific articles is also online.

Summary of Understanding Media and Culture: An Introduction to Mass Communication Version 2.0 by Jack Lule Chapter 1 Media and Culture Chapter 2 Media Effects Chapter 3 Books Chapter 4 Newspapers Chapter 5 Magazines Chapter 6 Music Chapter 7 Radio Chapter 8 Movies Chapter 9 Television Chapter 10 Electronic Games and Entertainment Chapter 11 The Internet and Social Media Chapter 12 Advertising and Public Relations Chapter 13 Economics of Mass Media Chapter 14 Ethics of Mass Media Chapter 16 The...

A summary of chapter 6-14 and 16 of Understanding Media and Culture, An Introduction to Mass Communication (Version 2.0) by Jack Lule. Chapter 6 Music Chapter 7 Radio Chapter 8 Movies Chapter 9 Television Chapter 10 Electronic Games and Entertainment Chapter 11 The Internet and Social Media Chapter 12 Advertising and Public Relations Chapter 13 Economics of Mass Media Chapter 14 Ethics of Mass Media Chapter 16 The Future of Mass Media

I passed this course with a 9.3! Summary of Media psychology Project 2 Creative Business | IMEM Breda University of Applied Sciences Week 1: Psychology of entertainment (2006), CH9 The psychology of disposition-based theories of media enjoyment Week 2: Communication theory (2004), Enjoyment: At the heart of media entertainment Week 3: Psychology of entertainemnt (2006), CH11 Audience identification with media characters Week 4: Journalism & mass communication quarterly (2009), News values, med...

Summary of: The Basics of Financial Management Consists of Part 2: Chapters 5-9 5 Capital budgeting 6 Working capital management 7 Equity 8 Liabilities 9 Assessment of the financial structure Breda University of Applied Sciences International Media and Entertainment Management | Creative Business Year 1 | MAN5

Summary Marketing Real People, Real Decisions My Marketing Lab Second European Edition Solomon, Marshall, Stuart, Barnes & Mitchell Pearson Chapters: 9 Services marketing 11 Integrated marketing communications 12 Advertising and PR 13 Sales promotions and sales management 14 Retail and distribution Breda University of Applied Sciences International Media and Entertainment Management (IMEM)| Creative Business Year 1 | MAR

Research Methods A practical guide for the social sciences Bob Matthews and Liz Ross Universiy of Birmingham | Longman ISBN 978-1-4058-5850-2 The summary consists out of Part A, B, and C1-3 PART A: A1 What is research? A2 Knowledge, theories, paradigms and perspectives A3 The nature of data A4 Research questions, hypotheses and operational definitions A5 Research as an ehtical and cultural issue PART B: B1 Planning a research project B2 Reviewing the literature B3 Research design B4 Choosing ...

Summaries of MAN2 and MED1. Breda University of Applied Sciences International Media and Entertainment Management Creative Business Year 1