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Summary Marketing | Real people, real decisions | MAR2 | Chapters 9, 11, 12, 13 & 14
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Summary Marketing Real People, Real Decisions My Marketing Lab Second European Edition Solomon, Marshall, Stuart, Barnes & Mitchell Pearson Chapters: 9 Services marketing 11 Integrated marketing communications 12 Advertising and PR 13 Sales promotions and sales management 14 Retail and distribution Breda University of Applied Sciences International Media and Entertainment Management (IMEM)| Creative Business Year 1 | MAR
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