Samenvatting Persuasive Advertising (1e druk)

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Meest verkochte samenvattingen voor Persuasive Advertising

Samenvatting

Summary of all readings | Advertising and Communication | MSc Marketing Management | EUR Elective | Including lecture notes
5.0

(1)

5.0

14

31

maart 2024

2023/2024
This summary includes all obligatory course materials: - Full textbook Persuasive Advertising by Scott Armstrong - Chapters 5, 6 and 8 from Marketing Communications: A European Perspective by Pelsmacker - Chapters 1, 2, 4, 6 and 7 from Effective Advertising: Understanding When, How, and Why Advertising Works by Tellis - Articles from Goldenberg This summary also includes the most important lecture notes. Notes from the guest lecture are NOT included. Good luck with the exam! :)
Populair
Daniquedhs
€6,99 Meer Info

Samenvatting

Samenvatting Advertisement and Communication (BMME053), Persuasive advertising
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1

58

maart 2024

2023/2024
This summary is written by someone who attented everything and was passionate about the subject. It is a long read (around 60 pages), but reading 1000+ slides and 400 pages of a evidence based book is definitely take more time ;). This summary is as clean as can be, with clear examples from the book and the lectures. ALL THE INFORMATION YOU NEED.
Populair
nauthamers
€9,90 Meer Info

Samenvatting

Samenvatting marketing II week 1
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9

april 2024

2023/2024
Een samenvatting van de behandelde stof van week 1 in het vak marketing 2. Dit vak wordt gegeven in leerjaar 2 van de bachelor bedrijfskunde op de Vrije Universiteit Amsterdam (VU)
Populair
jaimey0110
€6,49 Meer Info

Samenvatting

Summary of all readings | Advertising and Communication | MSc Marketing Management | EUR Elective | Including lecture notes
5.0

(1)

5.0

14

31

maart 2024

2023/2024
This summary includes all obligatory course materials: - Full textbook Persuasive Advertising by Scott Armstrong - Chapters 5, 6 and 8 from Marketing Communications: A European Perspective by Pelsmacker - Chapters 1, 2, 4, 6 and 7 from Effective Advertising: Understanding When, How, and Why Advertising Works by Tellis - Articles from Goldenberg This summary also includes the most important lecture notes. Notes from the guest lecture are NOT included. Good luck with the exam! :)
Nieuw
Daniquedhs
€6,99 Meer Info

Samenvatting

Samenvatting Advertisement and Communication (BMME053), Persuasive advertising
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-

1

58

maart 2024

2023/2024
This summary is written by someone who attented everything and was passionate about the subject. It is a long read (around 60 pages), but reading 1000+ slides and 400 pages of a evidence based book is definitely take more time ;). This summary is as clean as can be, with clear examples from the book and the lectures. ALL THE INFORMATION YOU NEED.
Nieuw
nauthamers
€9,90 Meer Info

Samenvatting

Samenvatting marketing II week 1
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-

-

9

april 2024

2023/2024
Een samenvatting van de behandelde stof van week 1 in het vak marketing 2. Dit vak wordt gegeven in leerjaar 2 van de bachelor bedrijfskunde op de Vrije Universiteit Amsterdam (VU)
Nieuw
jaimey0110
€6,49 Meer Info