Vrije Universiteit Amsterdam (VU) • Msc. Marketing

Complete and structured summary of the Digital Marketing & Metrics pre-master course (2024/2025). All lectures are summarized together with the corresponding academic articles, grouped per lecture for clarity and exam relevance. Clear explanations, visual examples, and strong exam focus. Final grade: 8.5.

This is an extensive summary of Digital Marketing with extra notes to help you understand it better, exam questions with answers and summaries with PERUSALL questions and answers of the articles. Good luck! ;)

Samenvatting van de lectures voor het vak Digital Marketing & Metrics

Een samenvatting van de papers die je moet kennen voor het vak Digital Marketing & Metrics

This is a summary of a student who didn’t know anything about statistics but now understands it! It’s a summary with basic lecture notes with extra added notes to easily understand it better, screenshots and an exam preparation with the answers. Good luck! ;)

An extensive summary of all knowledge clips, including additional explanations about all concepts! All you need to know for the exam!

Extensive summary of all Academic Papers required for the exam of Brand Management. Will help you understand all concepts for the exam!

Extensive summary of all lectures and lecture notes of the course Brand Management of the Master Marketing. Contains all important information to help you study for the exam!

Extensive summary of all compulsory academic papers for the course Survey Research Methods in the Master Marketing.

Extensive summary of all lecture slides and notes, to help you study for the exam!