Customer and Marketing Analytics (E_MKT_CMA)

This bundle contains both documents for period 1 of the MSc Marketing study. Both documents are everything you need to pass the courses and the exams. They contain detailed transcripts of all lectures in easy-to-understand words and a lot of examples. I passed CM with an 8.5 and CMA with an 8. I hope it helps someone else too :) Good luck!

Master Marketing bundel specialisatie Brand & Customer Management

This bundle contains clear and concise summaries for all exams of the Master Marketing program at VU Amsterdam 2024-2025. - Consumer Marketing (period 1) - Customer & Marketing Analytics (period 1) - Customer Experience Management (period 2) - Marketing Strategy (period 2) - Brand Management (period 4) - Experimental Research (period 4)

This bundle includes clear and easy-to-read summaries for the key courses in Period 1: Consumer Marketing and Customer & Marketing Analytics. All summaries are written simply and include all the essential information to help you prepare effectively!

This bundle includes two extensive summaries on Consumer Marketing and Customer Marketing and Analytics (+ The basics of statistics in Marketing). I went to all of the lectures and carefully summarayed the literature.