Advertising and Media Channels (E_MKT_AMC)

Vrije Universiteit Amsterdam (VU)

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Advertising & Media Channels - Article Summary 2024 (MSC Marketing)

Samenvatting

Advertising & Media Channels - Article Summary 2024 (MSC Marketing)
3.3

(3)

3.3

13

70

maart 2024

2023/2024
This document contains a summary of all the required readings for Advertising and Media Channels, a course part of MSc Marketing at VU Amsterdam. Do not get intimidated by the page count, I start every article on a new page for readability. So there are quite some white spaces :) I also included graphs and tables which can be skimmed.
florest
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Advertising and Media Channels (E_MKT_AMC)

Vrije Universiteit Amsterdam (VU)

Advertising & Media Channels - Article Summary 2024 (MSC Marketing)