Guest lecture Samenvattingen, Notities en Examens

FULL SUMMARY of the course Marketing Communication and the Consumer for the Master Communication Science on the VU, written in English. The guest lectures will not be tested on the exam so I therefore excluded the notes I took during these lectures. The summary is already long enough as it is ;). All articles are summarized and lecture notes are included. These are clearly categorized via the table of contents. Good look studying!!

This is a summary of the course "digital organization" in the academic year , semester 1. It contains the slides, lecture notes, the book as well as the guest lectures. An overview can be found on the first 2 pages. It also includes some example questions for the exam.

This Digital Media Summary (328064-M-6) covers all the material for the exam, including answers to the quizzes and notes and examples from class, guest lectures, and simulations/assignments of 2023.

This document provides the slides and some notes of the guest lectures of the course Digital Organisations in the academic year . -8/11: KPMG -15/11: Delaware - 22/11: B -29/11: Umicore -6/12: KPMG Lighthouse -6/12 KVBV The subjects included are how hackers opeate in the digital area, achieveing operational excellence, AI in practice, Business Analytics and Data strategy

Lecture 1 – Introducing Topic & Course Lecture 2 – Chapter 1 and 3 Lecture 3 – Digital innovation, technological progress and developing innovation strategies Lecture 4 – Building the innovative organization Lecture 5 – Sources and search strategies of innovation Guest lecture Paperfoam Lecture 6 – Innovation Networks Lecture 7 – Dealing with uncertainty Lecture 8 – Creating new products and services Lecture 9 – Exploiting open innovation and collaboration L...

This summary contains everything from the Business Architecture & Transformation (BM03BIM) course from the Master of Business Information Management. This summary has been developed by a group of 7 students, and with mutual efforts, we created this master summary. We combined all our notes from the lectures and guest lectures, resulting in this powerful help tool for the open-book exam. As a result of having this summary with my open-book exam, I have never walked out of the exam hall so hap...

A summary of all lectures and the course notes together. All lecture, including the guest lectures, can be found in the summary.

Lecture summary from the course Marketing Strategy. I took this course last year but made it up-to-date with this year's slides, so you're all good to go! Compared to last year, some sessions are in different order, or some content is a little extra for you this year, but might come in handy. Good luck!! (It does not include guest lecture content for copyright reasons.)

A complete summary of all the mandatory and recommended papers, lecture slides, lecture notes and the guest lectures

An extensive summary of all mandatory papers and guest lectures of the course Sustainable Finance & Value Creation (323081-M-6). Each paper covers the research question, hypotheses, data collection, methodology, results, and an overall conclusion.

This summary includes all obligatory course materials: - Full textbook Persuasive Advertising by Scott Armstrong - Chapters 5, 6 and 8 from Marketing Communications: A European Perspective by Pelsmacker - Chapters 1, 2, 4, 6 and 7 from Effective Advertising: Understanding When, How, and Why Advertising Works by Tellis - Articles from Goldenberg This summary also includes the most important lecture notes. Notes from the guest lecture are NOT included. Good luck with the exam! :)