Creative media management Samenvattingen, Notities en Examens

Real Estate Brokerage SAE - Champion's School of Real Estate 291 Questions with Verified Answers Search Engine Optimization (SEO) - CORRECT ANSWER The process of maximizing the number of visitors to a particular website by ensuring the website appears high on the list of results returned by a search engine. Fcebook Live - CORRECT ANSWER Video streaming through facebook. CoStar Database - CORRECT ANSWER Functions much like a residential MLS, connecting commercial agents with brokerages,...

How does the author of the book define the term "Workflow?" The speed by which you are able to complete a particular task. The management of media as it moves through the various stages of post production. The steps required to create the Rough Cut The ease by which you are able to collaborate with other post production departments. correct answersThe management of media as it moves through the various stages of post production. The terms Online and Offline can have different me...

Emergency Management - correct answer is the managerial function charged with creating the framework within which communities reduce vulnerability to threats/hazards and cope with disasters. Presidential Policy Directive 8 - correct answer Established the National Preparedness Goal, System, Whole Community, Annual National Preparedness Report Integrated Emergency Management - correct answer is more than a methodology; it is a culture to achieve unity of effort—a way of thinking about eme...

MEJO 137 Ad Exam Latest 2023 Graded A Factors of marketing (4 Ps) Product What you are providing Price Money you ask for product Place Stores, distribution channel Promotion Advertising, PR, personal selling, corporate communications, direct marketing communications Information processing theory AIDA model Model of how individuals process info they are exposed to in order The linear of "transportation" model which is based on a logical and rational process AIDA based on assumption that people...

Agency - ANSWER-An organization that, on behalf of clients, plans marketing and advertising campaigns, drafts and produces advertisements, and places advertisements in the media. Advertiser - ANSWER-The company paying for the advertisement. Ad impressions - ANSWER-The count of ads which are served to a user. These can be requested by the user's browser (referred to as pulled ads) or they can be pushed, such as e-mailed ads. Ad Ops - ANSWER-The team/function that is responsible for traf...

True - Answer-A campaign's strategy depends on the sales cycle of the product being advertised. True - Answer-Recency plays a more important role in retargeting strategies than with other campaign strategies. As soon as there is enough data to inform decisions - Answer-When should you start optimizing? False - Answer-When budgets are large, you should focus on more granular targeting with your campaign. False - Answer-Add data is created equal True - Answer-"Data exhaust" refers to dat...

Corporate Finance FOURTH Edition Jonath an Ber k Stanfor d Univers ity Peter Demarzo Stanfor d Univers ity The NaTure aNd ProPerTies of soils fifTeeNTh ediTioN Global ediTioN Ray R. Weil Professor of Soil Science University of Maryland Nyle C. Brady (late) Professor of Soil Science, Emeritus Cornell University Harlow, England • London • New York • Boston • San Francisco • Toronto • Sydney • Dubai • Singapore • Hong Kong Tokyo • Seoul • Taipei New Delhi • ...

Chapter 03 Social and Mobile Marketing True / False Questions 1. The term social media refers exclusively to social networking sites like Facebook. True False 2. Firms should not attempt to educate customers about products and services using social media, since customers are busy interacting with friends and will reject attempts to educate them. True False 3. The focus of social media efforts targeted at customer interaction is building connections. True ...

near field communication a set of communication protocols that enable two devices, one of which is usually a mobile device, to communicate when they are within four cm of each other QR code quick response code. a machine readable code like a barcode that can be used to store information like URLs and can be read by an app through the camera of a smartphone. 9 principles of mobile personal, always carried, always on, build in payment, available point of creative inspiration, accu...

DSP - ANSWER-Demand Side Platform: Tech interface that provides centralized and aggregated media buying from multiple sources including ad exchanges, ad networks, and sell side platforms SSP - ANSWER-Seller Side Platform: Tech used by publishers to sell inventory, optimize pricing/yield and audience for a pool of potential advertisers Exchange - ANSWER-An online marketplace platform that facilitates automated auction-based pricing and RTB Ad Network - ANSWER-A sales channel for pubs and...