Cleeren Samenvattingen, Notities en Examens

The documents are fully written in English. I made 2 separate documents, one for prof Cleeren and one for prof Cools. Both contain all the relevant information that is needed for the exam in January. - Also have a look at my profile for other summaries.

Volledige en duidelijke samenvatting van het vak Business Research Methods (gedeelte gegeven door M. Cools). De samenvatting bevat alle slides uit de les aangevuld met eigen notities. LET OP: de samenvatting is exclusief de lessen gegeven door K. Cleeren

Volledige samenvatting van Marketing Mix Management - Consumer Behaviour Towards The Marketing Mix gegeven door T. De Bock. De samenvatting bevat alle slides uit de les aangevuld met eigen notities.

Summary of the part 'Marketing Mix Effectiveness' in the course Marketing Mix Management (Prof Kathleen Cleeren). This course has code Y05129 and is taught in the Master in Commercial Sciences (Handelswetenschappen, KU Leuven Carolus Antwerp) as a compulsory or elective course. All lectures and papers on Toledo are summarized. Possible exam questions are in red and at the end of the document. This summary is in English.

Samenvatting van alle hoorcolleges van prof Cleeren Kathleen van het vak econometrie (schakeljaar handelswetenschappen 2021-2022) Tip: stuur privé, its cheaper for you that way

Zeer uitgebreide en volledige samenvatting international marketing management. Aangevuld met notities in de les. Eveneens een samenvatting van de gastcolleges. Vak gegeven door Kathleen Cleeren in het masterjaar Handelswetenschappen op KULeuven campus Carolus Antwerpen.

WK3Assgn.DDBA8006..doc DDBA 8006 Toyotas Recall Crisis Doctorate of Business Administration, Walden University DDBA 8006: Contemporary Challenges in Business Toyotas Recall Crisis Understanding Product-Harm Crises Samaraweera et al. (2014) classify product-harm crises as widely published instances where products found to be faulty or threatening can be damaging for companies. Within todays market, product-harm crises are prevalent, and companies may incur significant profit loss, losses t...

Resume of the course International Marketing Management (K. Cleeren)

Summary articles Marketing Analytics EBC4081 1. Ascarza, Eva, Raghuram Iyengar, and Martin Schleicher (2016). The Perils of Proactive Churn Prevention Using Plan Recommendations: Evidence from a Field Experiment. Journal of Marketing Research, 53, 46-60. 2. Bijmolt, Tammo H.A., Harald J. van Heerde, and Rik G.M. Pieters (2005). New Empirical Generalizations on the Determinants of Price Elasticity. Journal of Marketing Research, 42 (May), 141-156. 3. Cleeren, Kathleen, Harald J. van Heerde and Ma...