Marketing Communication

Summary of CH4 "Marketing Communications Planning". Tilburg University, Master Program Marketing Management, book: Marketing Communications A European Perspective

Summary of CH3 'How Marketing Communications Works'

Summary of the content used for the course "marketing communication" at Tilburg University for the Master Program Marketing Management. The summary consist of chapter 3 and 4 of the book: Marketing Communications A European Perspective.

Summary for the course MarCom by Bosmans, part of the MSc Marketing Management/Analytics at Tilburg University. Note that this summary doesn't include the book chapters

Book Summary Chapter 3,4,6,12 of the book 'Marketing Communication; A European Perspective'. 7th edition

Lectures summary Marketing Communication complete

This is a summary of the modules that are discussed in the course Marketing Communication. It includes the following modules: - Module 2 (breaking through the advertising clutter) - Module 3 (pre-suasion and persuasion) - Module 4 (affective persuasion) - Module 5 (consumer inferences) - Module 6 (social nudges and social influence) - Module 7 (issues in media planning)