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Last week, the 3000 visits to my site generated $600 in revenue selling product that cost me $300. What is the most i should spend on a PPC advertisement for my site? - correct answer 0.10 KPI stands for - correct answer Key performance indicator Linear attribution gives credit to what? - correct answer All prior customer touch points that can be tracked in analytics Consider the following conversion funnel: Visits: 1000 Product in cart: 100 Proceed to checkout: 98 Entered shippin...

A marketer is wondering if environmentally-friendly packaging should be used for the firm's marketing product since it cost more to do so. The ethical question relates to which element of the marketing mix? - correct answer -product When a person feels deprived of basic necessities such as food, clothing, shelter, transportation, and safety, it can be said that the person has an unmet_____________. - correct answer -need What four elements make up the marketing mix? - correct answer ...

6,7,9,10, 12 - correct answer 312 chapter 12 Comparative Advantage (Country-Specific Advantage) - correct answer describes superior features of a country that provide unique benefits in global competition, typically derived from either natural endowment or deliberate national policies. Competitive Advantage (Firm-Specific Advantage) - correct answer organizational assets and competencies that are difficult for competitors to imitate and thus help firms enter and succeed in foreign m...

International Business Management articulate mainly on specialisation concerned with management of business operations on a global level. Students enrolled here gets opportunity to develop commercial awareness and an understanding of global trends in the field of business.

Which of these is not a characteristic of the Base of the Pyramid concept? a) Constitutes the majority of humanity b) Homogenous across multiple dimensions c) Exists primarily in the informal economy d) Includes the portion of the world's population with the least amount of income - Answer- b Which of the following is NOT a factor in the Human Development Index (HDI)? a. Income b. Education c. Gender d. Life Expectancy - Answer- c If a country wanted to calculate income generated ...

Which of the following would suggest that the firm has avoided marketing myopia? - Answer- We make our customers' dreams come true Customers may be classified into four relationship groups, according to the customers' profitability and projected loyalty. ________ are the customers with the highest profit potential and strong loyalty - Answer- true friends Phrases such as "a good product practically sells itself," "build it and they will come," "supply creates its own demand" are al...