Samenvatting
Summary Consumer behaviour glossary / begrippenlijst [D0R13a]
- Instelling
- Katholieke Universiteit Leuven (KU Leuven)
- Boek
- Consumer Behavior
This is a glossary of the course Consumer Behaviour [D0r13a], taught by Prof. Sabrina Bruyneel and Dr. Aiste Gubliauskiene. The document is not a prerequisite to pass the course but it can be used to revise the main concepts for every chapter.
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