57 resultaten
Meest verkochte samenvattingen voor Consumer Behavior
Samenvatting
Summary Marketing for premasters 2nd Midterm Tilburg University 8th edition
PopulairSummary Marketing for premasters 2nd Midterm Tilburg University, chapter 7 until 14. Regarding the book consumer behavior 8th edition.
Samenvatting
Overview of Key terms and Concepts Consumer Behaviour ch1-10 +17 (book)
PopulairThis is an overview (in table form) of all the key terms (with explanations) and most important concepts of Chapters 1-10 + 17 from the book 'Consumer Behavior' by Hoyer, Macinnes, and Pieters (7th edition), used for the course Consumer Behaviour 2023/2024 (Radboud University).
Samenvatting
Samenvatting consumer behavior 8th edition 1st Midterm
PopulairSamenvatting consumer behavior 8th edition voor het vak marketing for pre-masters, aan tilburg university 8e editie, hoofstuk 1 tm 7
Samenvatting
Marketing for Premaster (Consumer Behavior) Summary (Failed = Money Back!)
PopulairSummary of all the relevant chapters to pass the Marketing for Premaster course! Summary structure is based on the course structure. 
 
Samenvatting van alle relevante hoofdstukken om het vak Marketing for Premaster te halen. Structuur is gebaseerd op de course structure.
Samenvatting
Samenvatting tentamen consumentengedrag
PopulairIn dit document staat een samenvatting voor het vak Consumentengedrag. In het document staat TENTAMEN! boven de typische tentamenvragen.
Samenvatting
Summary textbook Marketing for Pre-master
PopulairThis summary is written for the course “Marketing for Pre-Master” during the semester Fall-2021 of the Pre-Master Marketing Analytics and Marketing Management. The base for this summary is the 
textbook “Consumer Behavior” by Hoyer, Macinnis and Pieters used throughout the course. This document contains a summary of chapter 1 to 14, in the order given during the course.
Samenvatting
Full summary Marketing for pre-master TISEM (including knowledge clips)
PopulairA summary of all chapters belonging to the Marketing for premaster course. The summary is based on the book and includes images from the book for support. Furthermore, the knowledge clips are also summarized used in this course.
Samenvatting
Samenvatting Boek Marketing for Premaster
PopulairSamenvatting van alle hoofdstukken in het boek die gelezen moeten worden.
Samenvatting
Samenvatting H1-H6 Consumer Behavior (Cengage)/ Summary Ch1-Ch6 Consumer Behavior (Hoyer, Maccinis, Pieters)
PopulairSummary of book 'Consumer Behavior' including chapter 1 until chapter 6. Including the most important aspects of the book. I am personally using this for the pre-master Marketing Management at Tilburg University. The summary includes definitions, frameworks, pictures and more.
Overig
AI oefentoets boek consumer behavior H1-14
PopulairDoel van de Oefentoets: 
 
Deze oefentoets is ontworpen om studenten te helpen hun begrip van de concepten en principes van consumentengedrag zoals uiteengezet in het boek "Consumer Behavior" van Wayne Hoyer te evalueren en te versterken. Het dient als een effectieve studietool om de kennis van de lezers te testen en te verbeteren voordat ze formele beoordelingen of examens ondergaan. Deze oefentoets biedt een kans om te oefenen met de belangrijkste onderwerpen en toepassingen die in het boek wo...
College aantekeningen
Summary Video Clips Consumer behavior
PopulairThis is a summary or notes from the video clips of the coarse Consumer Behavior on the Pre-master for Tisem at Tilburg University.
Samenvatting
Summary Marketing Pre-Master
PopulairThis summary is made in the chronological order of the book. With the lectures integrated into it. Throughout the summary, it is made clear what the order was of the marketing lectures. Whenever something is discussed but not explained it was made clear by the Professor that this was not important.
Samenvatting
Summary Book chapters 1 t/m 10 + 17 Consumer Behavior
PopulairSummary Book chapters 1 t/m 10 + 17 Consumer Behavior Radboud Universiteit
College aantekeningen
slides and articles summary Consumer Behaviour MM
Populairslides + summary of articles 
Consumer Memory and Learning 
 
Braun, K. A. (1999). Postexperience advertising effects on consumer memory. Journal of Consumer Research, 25(4), 319–334. 
John, D. R., Loken, B., Kim, K., & Monga, A. B. (2006). Brand concept maps: A methodology for identifying brand association networks. Journal of Marketing Research, 43(4), 549–563. 
 
Consumer Motivation 
 
Griskevicius, V., Tybur, J. M., & Van den Bergh, B. (2010). Going green to be seen: Status, reputation,...
Nieuwste samenvattingen van Consumer Behavior
College aantekeningen
slides and articles summary Consumer Behaviour MM
Nieuwslides + summary of articles 
Consumer Memory and Learning 
 
Braun, K. A. (1999). Postexperience advertising effects on consumer memory. Journal of Consumer Research, 25(4), 319–334. 
John, D. R., Loken, B., Kim, K., & Monga, A. B. (2006). Brand concept maps: A methodology for identifying brand association networks. Journal of Marketing Research, 43(4), 549–563. 
 
Consumer Motivation 
 
Griskevicius, V., Tybur, J. M., & Van den Bergh, B. (2010). Going green to be seen: Status, reputation,...
Samenvatting
Summary Book chapters 1 t/m 10 + 17 Consumer Behavior
Summary Book chapters 1 t/m 10 + 17 Consumer Behavior Radboud Universiteit
Samenvatting
Summary Marketing for premasters 2nd Midterm Tilburg University 8th edition
Summary Marketing for premasters 2nd Midterm Tilburg University, chapter 7 until 14. Regarding the book consumer behavior 8th edition.
Samenvatting
Overview of Key terms and Concepts Consumer Behaviour ch1-10 +17 (book)
This is an overview (in table form) of all the key terms (with explanations) and most important concepts of Chapters 1-10 + 17 from the book 'Consumer Behavior' by Hoyer, Macinnes, and Pieters (7th edition), used for the course Consumer Behaviour 2023/2024 (Radboud University).
Overig
AI oefentoets boek consumer behavior H1-14
Doel van de Oefentoets: 
 
Deze oefentoets is ontworpen om studenten te helpen hun begrip van de concepten en principes van consumentengedrag zoals uiteengezet in het boek "Consumer Behavior" van Wayne Hoyer te evalueren en te versterken. Het dient als een effectieve studietool om de kennis van de lezers te testen en te verbeteren voordat ze formele beoordelingen of examens ondergaan. Deze oefentoets biedt een kans om te oefenen met de belangrijkste onderwerpen en toepassingen die in het boek wo...
Samenvatting
Samenvatting consumer behavior 8th edition 1st Midterm
Samenvatting consumer behavior 8th edition voor het vak marketing for pre-masters, aan tilburg university 8e editie, hoofstuk 1 tm 7
Samenvatting
Samenvatting H1-H6 Consumer Behavior (Cengage)/ Summary Ch1-Ch6 Consumer Behavior (Hoyer, Maccinis, Pieters)
Summary of book 'Consumer Behavior' including chapter 1 until chapter 6. Including the most important aspects of the book. I am personally using this for the pre-master Marketing Management at Tilburg University. The summary includes definitions, frameworks, pictures and more.
Samenvatting
Marketing for Premaster (Consumer Behavior) Summary (Failed = Money Back!)
Summary of all the relevant chapters to pass the Marketing for Premaster course! Summary structure is based on the course structure. 
 
Samenvatting van alle relevante hoofdstukken om het vak Marketing for Premaster te halen. Structuur is gebaseerd op de course structure.
Samenvatting
Summary Marketing Pre-Master
This summary is made in the chronological order of the book. With the lectures integrated into it. Throughout the summary, it is made clear what the order was of the marketing lectures. Whenever something is discussed but not explained it was made clear by the Professor that this was not important.
Samenvatting
Samenvatting Boek Marketing for Premaster
Samenvatting van alle hoofdstukken in het boek die gelezen moeten worden.
College aantekeningen
Summary Video Clips Consumer behavior
This is a summary or notes from the video clips of the coarse Consumer Behavior on the Pre-master for Tisem at Tilburg University.
Samenvatting
Summary textbook Marketing for Pre-master
This summary is written for the course “Marketing for Pre-Master” during the semester Fall-2021 of the Pre-Master Marketing Analytics and Marketing Management. The base for this summary is the 
textbook “Consumer Behavior” by Hoyer, Macinnis and Pieters used throughout the course. This document contains a summary of chapter 1 to 14, in the order given during the course.
Samenvatting
Samenvatting tentamen consumentengedrag
In dit document staat een samenvatting voor het vak Consumentengedrag. In het document staat TENTAMEN! boven de typische tentamenvragen.
Samenvatting
Full summary Marketing for pre-master TISEM (including knowledge clips)
A summary of all chapters belonging to the Marketing for premaster course. The summary is based on the book and includes images from the book for support. Furthermore, the knowledge clips are also summarized used in this course.
Samenvatting
Samenvatting tentamen consumentengedrag hoofdstuk 1 t/m 16
Samenvatting tentamen consumentengedrag hoofdstuk 1 t/m 16. Alles wat geel gemarkeerd is zijn potentiële tentamenvragen.
Samenvatting
Summary for decision making in marketing
This summary contains all required book chapters and 
lecture slides. The books used; 
- Influence, science and practice by Robert B. Cialdini 
- Consuemr Behavior by Hoyer, Macinnis, Pieters
Samenvatting
Samenvatting Marketing For Pre-masters (328052): lectures, knowledge clips and book chapters
This summary contains notes on the relevant lectures of Anika Stuppy, knowledge clips and book notes for the course Marketing for Pre-masters.
Samenvatting
Summary Consumer Behavior seventh edition (chapter 1 to 14) - Marketing for Pre-Master
Summary Consumer Behavior seventh edition (chapter 1 to 14) - Marketing for Pre-Master. Extensive summary with examples! Author: Wayne D. Hoyer. ISBN-13: 978-1-305-50727-2
Samenvatting
Summary Marketing - Premaster TiSEM
This is a summary of the Marketing course during the premaster Marketing Management. I follows the premaster in 2019/2020. So this summary is one year old. The summary consists al the lectures given during the premaster.
Samenvatting
Decision making in marketing summary IBA
This is a summary for the full course of decision making in marketing (DMM), for second year IBA students in Tilburg University. It is very detailed, with graphs and images to make learning it much easier. With this summary, everything regarding the course is covered.