Samenvattingen Marketing: An Introduction, Global Edition (12e druk)

Summary of the first year IBMS marketing course (MKT1). 2016/2017.

For undergraduate Principles of Marketing courses. This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value-creating it and capturing it-drives every effective marketing strategy. The Twelfth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies. MyMarketingLab ...

Chapter 1-13 except 4,7,9 &11(I did not need to study these chapters)

Summary

Summary for Marketing Management for IBA. Contains all discussed chapters. I passed the exam using only this summary with a 7. Samenvatting voor het vak Marketing Management for IBA gegeven door Tilburg University. Bevat alle hoofdstukken die besproken zijn. Ik heb zelf met alleen deze samenvatting een 7 gehaald voor de toets.

Chapter 1 up to and including 10 i have started chapter 12, but haven't finished yet

In-depth summary on the chapters 1,2,3,5,6,7,8,9,10,12,13,14,15.