Marketing intelligence Guides d'étude, Notes de cours & Résumés
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CSBI: Certified Specialist Business Intelligence Exam (2023/ 2024) Questions and Verified Answers
- Examen • 11 pages • 2023
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CSBI: Certified Specialist Business Intelligence Exam (2023/ 2024) Questions and Verified Answers 
 
 
1.	Identify fundamental purpose of engaging in analytics 
 
 
~	Answer: understand what is happening and finding a path forward 
 
 
 
2.	Recognize the basic business functions of finance, marketing and operations 
 
 
~	Answer: - operations is the function that meets the demand for a service or product by marketplace entities 
~	Finance ensures monetary resources are in place to conduct operat...
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Test Bank for Information Technology for Management, 12th Edition by Efraim Turban
- Examen • 741 pages • 2023 Très apprécié
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Test Bank for Information Technology for Management: Driving Digital Transformation to Increase Local and Global Performance, Growth and Sustainability, 12th Edition 12e by Efraim Turban, Carol Pollard, Gregory Wood. Full Chapters test bank are included - Chapter 1 to 14 
 
CHAPTER 1: Digital Transformation Disrupts Companies, Competition, and Careers Locally and Globally 
Introduction 
1.1 Doing Business in the On-Demand and Sharing Economies 
1.2 Business Process Improvement and Competition 
1...
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Summary all articles Digital Marketing Intelligence 2022-2023
- Resume • 50 pages • 2023
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Summary all articles Digital Marketing Intelligence 2022-2023 
 
- Chapman, C., Feit, E.M. (2019). Association Rules for Market Basket Analysis. 
- Kannan, P. K. and Hongshuang Li (2017). Digital marketing: A framework, review and research agenda. 
- Kukar-Kinney, M., Scheinbaum, A. C., Orimoloye, L. O., Carlson, J. R., & He, H. (2022). A model of online shopping cart abandonment: evidence from e-tail clickstream data. 
- Li, J., Abbasi, A., Cheema, A., & Abraham, L. B. (2020). Path to Purpos...
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CE K2 samenvatting Marktonderzoek IV: marketing intelligence
- Resume • 29 pages • 2023
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In deze samenvatting staan de hoofdstukken 1.7.7, 4.2, 4.7, 15.7, 15.8 en 15.9 uit het boek Marktonderzoek van Broekhoff, Stumpel & Kooiker (2015). Dan zijn de hoofdstukken 2.10 en 4.8 uit het boek CRM in de praktijk van van Leeuwen (2015) samengevat. Vervolgens volgen de aantekeningen van alle hoorcolleges en nog wat tentamen tips.
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Samenvatting van Marketing Intelligence, ik had 16/20 met deze samenvatting.
- Resume • 55 pages • 2022
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Dit is een samenvatting van de hele leerstof van Marketing Intelligence.
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DMI, Digital Marketing Intelligence notes
- Notes de cours • 56 pages • 2022
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I only studied this and i passed with a 8.8
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SUMMARY ALL ARTICLES Digital Marketing Intelligence - MADS RUG 2021-2022
- Resume • 41 pages • 2022
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Summary of required articles of the course DMI at the RUG (2021-2022): - Digital marketing: A framework, review and research agenda (Kannan & Li, 2017) 
- Exploring the effects of what (product) and where (website) characteristics on online shopping behavior (Mallapragada et al., 2016) 
- Path to purpose? How online customer journeys differ for hedonic versus utilitarian purchases (Li et al., 2020) 
- Online display advertising for CPG brands: (when) does it work? (Van Ewijk et al., 2021) 
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Samenvatting Marketing Intelligence
- Resume • 65 pages • 2022
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Samenvatting van de lessen marketing intelligence aangevuld met extra info, cases, oefeningen en webinars
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BSG Comprehensive Exam | Questions And Answers With Verified Solutions 2023
- Examen • 14 pages • 2023
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BSG Comprehensive Exam | Questions And Answers With 
Verified Solutions 2023 
The benefits of pursuing a strategy of social responsibility and corporate citizenship 
include · The positive impact that such a strategy has on the company's image 
rating, provided the company spends a meaningful amount on socially responsible 
activities and such spending is sustained over a multi-year period 
If a company's managers want to succeed in creating a differentiation-based 
competitive advantage (And...
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Champions Real Estate Marketing SAE Exam with complete solutions
- Examen • 10 pages • 2023
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Most common reason a property fails to sell is - Answer- price 
 
Matching human needs with goods or services to meet those needs is the process of - Answer- marketing 
 
_____________________ is a key personality trait of a successful agent - Answer- problem solving 
 
3 Ways Sales Agents Add Value to the Buying Process - Answer- Counseling, Negotiating, and Managing the transaction 
 
Four P's of marketing real estate - Answer- product, promotion, price and place 
 
How can you know your prod...