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Marketing Research - all important concepts and definitions
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longitudinal
longitudinal
repeatedly measure the sample units of the population over time
marketing concept
marketing concept
a business philosophy that holds that the key to achieving organizational goals consists of the company's being more effective than competitors in creating, delivering and communication customer value to its chosen market
opportunity
opportunity
an opportunity occurs when there is a gap between what did happen and what could have happened
pluralistic reseach
pluralistic reseach
combination of both quantitative and qualitative research
sample size
sample size
determining how many elements of the population should be included in the sample
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