Summary
Summary Marketing Research
- Course
- Institution
summary of the entire module Marketing Research
[Show more]
Seller
Follow
AnikaOchel
Reviews received
Available practice questions
Marketing Research - all important concepts and definitions
Flashcards
101 Flashcards
$3.32
0 sales
Flashcards
101 Flashcards
$3.32
0 sales
Some examples from this set of practice questions
1.
advantages of surveys
Answer: standardization, ease of administration, ability to tap the unseen, suitability to tabulation and statistical analysis, sensitivity and subgroup differences
2.
causal research
Answer: allows isolation of causes and effects, determines causality and make if-then statements
3.
classification of marketing research studies
Answer: identification of opportunities and problems, generation, refining and evaluation of marketing actions, monitoring marketing performances, improving marketing as a process
4.
components of MIS
Answer: internal report system (accounting, income statement data), marketing intelligence system (information from outside the firm), marketing decision support system (database with analytical tools), marketing research system (gathers information not gathered by other MIS systems)
5.
conclusive design
Answer: descriptive + causal
6.
constructs asked in research
Answer: brand awareness, recall recognition of advertising, knowledge of product features, brand familarity, comprehension of product benefits, attitudes, feelings toward brand, intentions to purchase, past purchase or use, brand loyalty, satisfaction
7.
continuous research panels
Answer: asks members same questions on each panel measurement
8.
controlled test market
Answer: conducted by outside research firm that distribute product through pre-specified types and numbers of distribution (useful for product introduction, entering new market)
9.
cross-sectional
Answer: measure units from a sample of the population at only one point in time
10.
data analysis
Answer: involved entering data into computer files, inspecting data for errors and running tabulations and various statistical tests
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller AnikaOchel. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $3.32. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
93608 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now