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What is a DMU?
What is a DMU?
DMU stands for Decision Making Unit this is a group within a company that is in charge of organization-wide purchases.
What does DAMP stand for a term that is often used to define target markets?
What does DAMP stand for a term that is often used to define target markets?
Distinct → is each segment clearly different from others
Accessible → can buyers be reached through appropriate promotional programs and channels
Measurable → is the segment easy to identify
Profit → is the segment big enough to be profitable
How do you calculate the price elasticity of the demand?
How do you calculate the price elasticity of the demand?
Percentage change in quantity demanded / percentage change in price
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