Summary
Summary of Ch 1-2-4-5-6-7 of Fundamentals of Marketing
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A summary of the book fundamentals of marketing chapter 1-2-4-5-6-7. This book is used for the IB studies at Fontys
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Available practice questions
Practice Questions for Marketing
Flashcards
20 Flashcards
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2 sales
Flashcards
20 Flashcards
Free
2 sales
Some examples from this set of practice questions
1.
The marketing mix for a product exists out of 4 P\'s these are product, place, price, and ......
Answer: Promotion
2.
Which are the 3 additional P\'s for the marketing mix when talking about a service?
Answer: Physical Evidence, Process, People
3.
What does CSR stand for?
Answer: Corporate Social Responsibility
4.
What is the third step of the customer acquisition process?
Answer: Proposition Evaluation
5.
What is Classical Learning?
Answer: When an unconditioned stimulus meets a conditioned stimulus. For example perfume brands putting testers inside magazines, the reader will associate the smell with the picture in the advertisement and the magazine.
6.
What is a DMU?
Answer: DMU stands for Decision Making Unit this is a group within a company that is in charge of organization-wide purchases.
7.
Which environments are part of the external environment?
Answer: For the external environment, you can use PESTLE it stands for Political, Economic, Socio-cultural, Technological, Legal and Ecological
8.
What are Porter\'s 5 forces?
Answer: New Entrants, Substitutes, Buyers, Suppliers, Competitors
9.
True or False. When there are a lot of supplies the buyer has a lot of power.
Answer: True, because there are many things to choose from the buyer has a lot of power. When there are not that many suppliers the buyer has less power because there aren\'t as many options.
10.
Are the strengths and weaknesses of the SWOT analysis external or internal?
Answer: Internal, with the strengths and weaknesses of the SWOT analysis you look at what is happening inside the company.
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