CSFRST 2300

CSFRST 2300 Exam Study Guide Questions with Correct Answers Equity - Answer-a brands market value is a function of the brands equity that it accumulates:the greater the equity the more valuable the brand. recognizing that a brand delivers something more than a generic product does, equity can be regarded as extra "something" attached to a brand that adds value over and above the objective characteristics of a product. brand manager - Answer-is responsible for analyzing how our brand is p...

CSFRST 2300 Exam 1 Study Guide Exam Questions and Answers 2000s - Answer-underperforming heritage brands do total brand revitalization (Tom Ford and Gucci, Miuccia Prada and Prada, Dore Maie Bravo and Burberry); luxury brands reinvest in supply chain, buy back license agreements 2000s - Answer-arrival of web 2.0/brand as a myth (philosophical) 2010 - Answer-e-commerce fashion (asos, nasty gal) rise quickly, style rookie promotes 11 year old Tavi Gevinson to front row as she presented de...

CSFRST 2300 EXAM Review Questions and Answers (Graded A+) augmented reality - Answer-the viewing of the physical world with computer-generated layers of information added to it What can Augmented Reality do for a Brand? - Answer-Changes the way brand communicates its identity Revolutionizes in-store brand experience Brings a retail store at home Makes products interactive artificial intelligence - Answer-A simulation of human intelligence based on algorithms that allow a comput...

CSFRST 2300 Exam Questions with 100% Correct Answers (Definite Pass) 1960s - Answer--hotels -begin to form brand identity marketers use mass marketing to associate brands with emotion vs, function 1960s-80s - Answer--Mall Culture. Shopping became a leisure activity and certain stores were the place to be seen. -This was the first time women could be on their own, unsupervised. -This was also the birth of visual merchandising 1964 - Answer-Biba London → first fast-fashion brand 1...

CSFRST 2300 Exam Questions with 100% Verified Answers omni channel promotion - Answer-delivery via many modes, needss different promotions for each good brand audit - Answer-the organization assesses the brand's performance and measures customer's reaction using qualitative and quantitative data rebrand - Answer-change the corporate image of a company or organization brand extension - Answer-increasing the range and type of product lines under the brand's umbrella Brand Archit...

CSFRST 2300 Exam Review Questions and Answers (100% Pass) intangible attributes - Answer-abstract brand values trademarks (legal property) - - Brand logos, symbols, slogans and taglines brand structure - Core identity or brand essence can be described as brand's heart, spirit or soul brand functions 3 P's - Answer-= PEOPLE ORIENTED 1. creating experiences for Guests (TARGET MARKET) ngful opportunities for Team Members (EMPLOYEES) 3. high value for Owners (SHAREHOLDERS) ...

CSFRST 2300 Exam Questions with Correct Answers ( 100% Guaranteed Pass) Promotion (Marketing Mix) - Answer-• What is the most efficient channel for your target market? ◦ Catalogs? Online? • Does your promotion strategy reflect your target customers lifestyle? • Does it go along with your price policy? Place (marketing mix) - Answer-• Where do your target customers shop? • Store type? ◦ Department store ◦ Speciality store ◦ Mall shopping ◦ Online • Logistics? ...

CSFRST 2300 EXAM 3 Questions and Answers Emotional Branding - Answer--aspirational. Trying to improve appearance of their life -Highest end of mass-market Star Brands - Answer-- Need to possess 4 characteristics (timelessness, modernity, fast growth, high profitability star designers - Answer-- Star designers change companies - Luxury designers became stars themselves: Define the brand itself (strong brand personality) How is Premium different from Mass and Luxury - Answer-- Not bu...

CSFRST 2300 Exam Questions with 100% Verified Answers communication channels - Answer-advertising, PR, publicity, fashion shows, in-store promotion advertising - Answer-newspaper (poor quality), magazines (expensive), apps (targeted but ignored) public relations - Answer-enhances brand image, communicates socially responsible activities, can control message, needs time and money publicity - Answer-non-paid word of mouth, can be unbiased but not controlled communication goals - Ans...

CSFRST 2300 Exam 3 Questions and Answers Latest Updated Brand Communication - Answer-· (Similar to luxury) focus on high ad expenditure in magazine and editorial coverage · Celeb endorsements, prestige retail locations Ron Schuller - Answer-· Transforming brands (in particular the presentation focused on Benjamin Moore, a paint company. Looked like he talked a lot about color too) Red Barn Consulting Co-Branding - Answer-· Limited collaborations: Example-> Designer only · Not ...