CSFRST 2300 Exam Review Questions and Answers (100% Pass)

CSFRST 2300 Exam Review Questions and Answers (100% Pass) intangible attributes - Answer-abstract brand values trademarks (legal property) - - Brand logos, symbols, slogans and taglines brand structure - Core identity or brand essence can be described as brand's heart, spirit or soul brand functions 3 P's - Answer-= PEOPLE ORIENTED 1. creating experiences for Guests (TARGET MARKET) ngful opportunities for Team Members (EMPLOYEES) 3. high value for Owners (SHAREHOLDERS) logo - Answer- slogan - Answer-related with campaign (changing) Tagline - Answer-part of LOGO and visual identity (consistent) mission - Answer-To be the most hospitable company in the world - by creating heartfelt experiences for Guests, meaningful opportunities for Team Members, high value for owners and a positive impact in our Communities. vision - Answer-To fill the earth with the light and warmth of hospitality -by delivering exceptional experiences positioning maps - Answer-visual tools used to pinpoint the desired/ or realistic position for a brand classic positioning - Answer-differentiating from brands within the same product/service category