CSFRST 2300 Exam Questions with 100% Verified Answers

CSFRST 2300 Exam Questions with 100% Verified Answers communication channels - Answer-advertising, PR, publicity, fashion shows, in-store promotion advertising - Answer-newspaper (poor quality), magazines (expensive), apps (targeted but ignored) public relations - Answer-enhances brand image, communicates socially responsible activities, can control message, needs time and money publicity - Answer-non-paid word of mouth, can be unbiased but not controlled communication goals - Answer-inform, remind, convince brand communication - Answer-builds awareness, confirms brand identity, reflects proposed positioning other luxury brand communications - Answer-give-aways, celebrity endorsements omni channel promotion - Answer-delivery via many modes, needss different promotions for each good brand audit - Answer-the organization assesses the brand's performance and measures customer's reaction using qualitative and quantitative data rebrand - Answer-change the corporate image of a company or organization brand extension - Answer-increasing the range and type of product lines under the brand's umbrella Brand Architecture - Answer-hierarchy of brands within the company