CSFRST 2300 Exam 3 Questions and Answers Latest Updated

CSFRST 2300 Exam 3 Questions and Answers Latest Updated Brand Communication - Answer-· (Similar to luxury) focus on high ad expenditure in magazine and editorial coverage · Celeb endorsements, prestige retail locations Ron Schuller - Answer-· Transforming brands (in particular the presentation focused on Benjamin Moore, a paint company. Looked like he talked a lot about color too) Red Barn Consulting Co-Branding - Answer-· Limited collaborations: Example-> Designer only · Not distribution · Examples: Louis Vuitton & Marc Jacobs · Louis Vuitton & Supreme Retail Brands - Answer-· Retail Brands: Service side of fashion: 3 major components - Place, Merchandise, Platform · Retail Concept is the business model and retail philosophy Service Mix - Answer-· The mix of attributes that formulate the concept or define the business model o The Merchandise o The Price Range o The Location o The Service Merchandise Mix - Answer-· At the core of retailing activity · Choosing the right assortment is influenced by the following elements: o Variety o Breadth o Depth