Whiteangelmaxi

1. Provide a brief background of the company and mention the major markets. Mistplay Inc. A McGill University graduate Henry Machalani has established his entrepreneurial company named Mistplay Inc. back in 2016. It’s a mobile gaming technology company that connects millions of Android Users to one platform through different software games & apps. Today Mistplay Inc. is named the 16th fastest growing company in North America by Deloitte Fast 500. It has also been named first in Quebec by L...

The direct channel applies typically in businesses like 1. Small Local Shops and 2. Custom-made high-value products (e.g., machinery) or services for industrial markets or producer-to-government buyers (Lamb, Hair, & McDaniel, 2013). The indirect channel does not apply to companies mass-producing high-volume standardized items (e.g., consumer goods) of moderate or low value, they rather rely on intermediaries (Lamb, Hair, & McDaniel, 2013). The method to go direct or indirect channel depends ...

Metlife – My Father is Liar: - A short story of a father’s and his daughter’s daily life, a commercial with over one million views on Youtube, is described as one of the most touching advertisements ever published (Kelly Margatina: 2018). The advertisement is about a father-daughter relationship which created a deeper and very emotional wallop than usual ads do. Within 3 minutes of advertisement which refers to the uncertainty of life and pain. However, despite any difficulty, any obsta...

Ethical vs Unethical Marketing: Ethics are moral guidelines that indicate which behaviors are acceptable and which are not. Ethics in marketing refers to making honest and true claims about a product to attract customers. On the other hand, unethical marketing practices are those that are harmful to the welfare of humans, deceptive, and exploitative. The actions taken by them are not in compliance with the standards of acceptable business operations. There is a pattern of unethical behavior am...

Integrated marketing communication is important to have a competitive edge in the market. It plays a vital role in integrating all the essential components of marketing to communicate a similar message to potential and existing customers. Ø IMC creates brand awareness among customers at a minimal cost. Ø It’s essential to B2B marketing as well as direct interaction with customers. Ø IMC promotes the brands among the target audience, it also develops trust among loyal customers. Ø IMC b...

I find this mission statement Customer Oriented in a broader sense for future as well. If you see the statement, " Earth's most customer-centric ", it revolves around customers which means they want to build it as a Global company and covering as many customers as possible. However, regarding the product oriented, they have said," anything they might want to buy online " differs their product or same production agenda. Their core value as an e-commerce company strives to have the largest in...

Marketing Management Discussion Forum Week 1-8 BUS 5112

Advertising is only part of a larger promotional mix that also includes publicity, sales promotion, and personal selling. Sales Promotion consists of consumer promotions (such as samples, coupons, and premiums); trade promotions (such as advertising and display allowances); and business and sales force promotions (contests for sales representatives).

Customer relationship management (CRM) is the combination of practices, strategies, and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle (Chai, Ehrnes & Kiwak; 2020). Goals of CRM: - The basic needs of CRM are • To provide customer service relationships • To assist and increase in customer retention & loyalty • To increase the company’s sales growth. • To evaluate the customer’s profitability Benefits of ...

Customer Retention Strategies: - 1. Targeting Customer for Retention: By providing them premium maintenance services according to defined classification of product purchase plan. 2. Bonding: Connect them with promotional price offers and discount with product inspection strategy. 3. Internal Marketing: Offer them to link their friends, family, or recommended persons to have more discounts & percentages 4. Promise Fulfillment: Provide them accurate Brand and negotiate about terms & conditions...