logo-home
book image
  • ISBN
  • Autor(es)
  • Idioma
  • Editorial
  • Edición
  • Edición

Kotler On Marketing Resúmenes

Philip Kotler - ISBN: 9781471109560

  • ISBN
  • Autor(es)
  • Idioma
  • Editorial
  • Edición
  • Edición

Ver todos los 7 resúmenes de Kotler On Marketing, escritos por Philip Kotler. Los resúmenes de Kotler On Marketing en Stuvia están escritos por estudiantes o profesores, lo que facilita y acelera la comprensión del contenido del libro de texto. Encontrar el resumen que se adapte perfectamente a tu estilo de aprendizaje hará que estudiar sea mucho más fácil.

Resúmenes más vendidos de Kotler On Marketing

document-image
Give some specific examples of where you think marketing “crosses the line” into unethical behavior. Ethical Marketing Unethical Marketing • Reputation - Companies maintain ethical norms or expectations build a positive reputation with the public. • Cust
(0)
8,23 €

Ethical vs Unethical Marketing: Ethics are moral guidelines that indicate which behaviors are acceptable and which are not. Ethics in marketing refers to making honest and true claims about a product to attract customers. On the other hand, unethical marketing practices are those that are harmful to the welfare of humans, deceptive, and exploitative. The actions taken by them are not in compliance with the standards of acceptable business operations. There is a pattern of unethical behavior am...

i Mostrar mas información x
  • Resumen
  •  • 5 páginas • 
  • por whiteangelmaxi • 
  • subido  03-04-2022
Vista rápida
i x
document-image
Tesla’s PLC & Marketing Strategy: - Tesla’s mission is to accelerate the world’s transition to sustainable energy. Nowadays, the whole world is facing challenges like Global Warming, Rapid climate alterations, etc. therefore Tesla is at the vanguard of th
(0)
8,23 €

However, Harley-Davidson's life cycle has now entered the Mature Stage after the “recycle” from the 80s’ (Kotler, Principles of Marketing, 10th ed. 2003). Features of Tesla Electronic Vehicle: - • Tesla is an American Electric Car & Clean Energy company based in Texas, the USA founded by Martin & Marc in 2003, and Elon Musk became the chairman of the Board of directors of the company and the largest shareholder of Tesla Group. • Tesla is famous for electric manufacturing vehicles. ...

i Mostrar mas información x
  • Opiniones
  •  • 5 páginas • 
  • por whiteangelmaxi • 
  • subido  03-04-2022
Vista rápida
i x
document-image
these are among the types of help a firm can get by utilizing a channel’s partner. They are an important part of an organization as they act as the extension of the company and specialize in promoting the product. Some of the ways they add value to the pr
(0)
8,23 €

The direct channel applies typically in businesses like 1. Small Local Shops and 2. Custom-made high-value products (e.g., machinery) or services for industrial markets or producer-to-government buyers (Lamb, Hair, & McDaniel, 2013). The indirect channel does not apply to companies mass-producing high-volume standardized items (e.g., consumer goods) of moderate or low value, they rather rely on intermediaries (Lamb, Hair, & McDaniel, 2013). The method to go direct or indirect channel depends ...

i Mostrar mas información x
  • Resumen
  •  • 7 páginas • 
  • por whiteangelmaxi • 
  • subido  03-04-2022
Vista rápida
i x
document-image
Conceptos básicos de Marketing
(0)
7,57 €

resumen del libro de marketing Kotler sobre conceptos básico de marketing, necesidad, mix comercial, análisis PESTEL, análisis FODA, variables controlables y variables incontrolables, segmentación y tipos de mercado

i Mostrar mas información x
  • Resumen
  •  • 17 páginas • 
  • por micamartincolaneri • 
  • subido  29-11-2022
Vista rápida
i x
document-image
Retail Management
(0)
7,09 €

The course describe the detailed information and deep understanding of the basic principles and requirements of retail management. IT IS VERY CHALLENGING AND CRUCIAL SUBJECT TO LEARN THE SKILLS UNDER BUSINESS MANAGEMENT.

i Mostrar mas información x
  • Notas de lectura
  •  • 20 páginas • 
  • por mishika423 • 
  • subido  09-06-2019
Vista rápida
i x
document-image
Principals of marketing
(0)
3,31 €

This is a document well detailed but still in summary that doesn't limit any student in any faculty as long as its all about business with well defined marketing process ,understanding the market and the customers general market strategy and the difference between celling process and marketing process

i Mostrar mas información x
  • Notas de lectura
  •  • 29 páginas • 
  • por BrianMbaabu • 
  • subido  01-10-2021
Vista rápida
i x

¿Tienes documentos que coincidan con este libro? ¡Véndelos y gana dinero con tu conocimiento!

Resúmenes más recientes de Kotler On Marketing

document-image
Give some specific examples of where you think marketing “crosses the line” into unethical behavior. Ethical Marketing Unethical Marketing • Reputation - Companies maintain ethical norms or expectations build a positive reputation with the public. • Cust
(0)
8,23 €

Ethical vs Unethical Marketing: Ethics are moral guidelines that indicate which behaviors are acceptable and which are not. Ethics in marketing refers to making honest and true claims about a product to attract customers. On the other hand, unethical marketing practices are those that are harmful to the welfare of humans, deceptive, and exploitative. The actions taken by them are not in compliance with the standards of acceptable business operations. There is a pattern of unethical behavior am...

i Mostrar mas información x
  • Resumen
  •  • 5 páginas • 
  • por whiteangelmaxi • 
  • subido  03-04-2022
Vista rápida
i x
document-image
Tesla’s PLC & Marketing Strategy: - Tesla’s mission is to accelerate the world’s transition to sustainable energy. Nowadays, the whole world is facing challenges like Global Warming, Rapid climate alterations, etc. therefore Tesla is at the vanguard of th
(0)
8,23 €

However, Harley-Davidson's life cycle has now entered the Mature Stage after the “recycle” from the 80s’ (Kotler, Principles of Marketing, 10th ed. 2003). Features of Tesla Electronic Vehicle: - • Tesla is an American Electric Car & Clean Energy company based in Texas, the USA founded by Martin & Marc in 2003, and Elon Musk became the chairman of the Board of directors of the company and the largest shareholder of Tesla Group. • Tesla is famous for electric manufacturing vehicles. ...

i Mostrar mas información x
  • Opiniones
  •  • 5 páginas • 
  • por whiteangelmaxi • 
  • subido  03-04-2022
Vista rápida
i x
document-image
these are among the types of help a firm can get by utilizing a channel’s partner. They are an important part of an organization as they act as the extension of the company and specialize in promoting the product. Some of the ways they add value to the pr
(0)
8,23 €

The direct channel applies typically in businesses like 1. Small Local Shops and 2. Custom-made high-value products (e.g., machinery) or services for industrial markets or producer-to-government buyers (Lamb, Hair, & McDaniel, 2013). The indirect channel does not apply to companies mass-producing high-volume standardized items (e.g., consumer goods) of moderate or low value, they rather rely on intermediaries (Lamb, Hair, & McDaniel, 2013). The method to go direct or indirect channel depends ...

i Mostrar mas información x
  • Resumen
  •  • 7 páginas • 
  • por whiteangelmaxi • 
  • subido  03-04-2022
Vista rápida
i x
document-image
Conceptos básicos de Marketing
(0)
7,57 €

resumen del libro de marketing Kotler sobre conceptos básico de marketing, necesidad, mix comercial, análisis PESTEL, análisis FODA, variables controlables y variables incontrolables, segmentación y tipos de mercado

i Mostrar mas información x
  • Resumen
  •  • 17 páginas • 
  • por micamartincolaneri • 
  • subido  29-11-2022
Vista rápida
i x
document-image
Retail Management
(0)
7,09 €

The course describe the detailed information and deep understanding of the basic principles and requirements of retail management. IT IS VERY CHALLENGING AND CRUCIAL SUBJECT TO LEARN THE SKILLS UNDER BUSINESS MANAGEMENT.

i Mostrar mas información x
  • Notas de lectura
  •  • 20 páginas • 
  • por mishika423 • 
  • subido  09-06-2019
Vista rápida
i x
document-image
Principals of marketing
(0)
3,31 €

This is a document well detailed but still in summary that doesn't limit any student in any faculty as long as its all about business with well defined marketing process ,understanding the market and the customers general market strategy and the difference between celling process and marketing process

i Mostrar mas información x
  • Notas de lectura
  •  • 29 páginas • 
  • por BrianMbaabu • 
  • subido  01-10-2021
Vista rápida
i x

¿Tienes documentos que coincidan con este libro? ¡Véndelos y gana dinero con tu conocimiento!

¿Por qué estudiar con los resúmenes de libros sobre Stuvia?

girl_laptop_stairs

Relevancia, eficiencia y conveniencia. Estos son elementos importantes al estudiar o prepararse para un curso o examen. Estudiar con la ayuda de resúmenes de libros, que están vinculados al número ISBN de su libro (de estudio), es más relevante que nunca. Tus compañeros de estudios o tutores comparten sus conocimientos contigo para ayudarte a prepararte para tus exámenes. Encuentre el número ISBN de su libro y asegúrese de comprar el resumen correcto. De esa manera, no se enfrentará a sorpresas durante sus exámenes.

boy_beanie

Todos los resúmenes de Stuvia están escritos por estudiantes que ya han realizado el examen, profesores que enseñan el material de estudio o editores profesionales. Como resultado, puede estar seguro de que comprenderá el material del curso más fácilmente y de que el resumen contiene todos los elementos que se prueban en el examen. Encuentra el libro que necesitas estudiar por su ISBN y elige el mejor resumen de libro de texto.