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Marketing Management
Complete Course BUS 5112 Marketing Management
[Mostrar más]Complete Course BUS 5112 Marketing Management
[Mostrar más]Marketing Communication
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Añadir al carritoMarketing Communication
Brand: A brand is a name, term, design, symbol, or any other feature that identifies good or service which is differentiable from others. (Wikipedia - Brand) 
Brand Strategy: A marketing plan for long term goals that can be achieved with evolution of successful brand. 
Background: Two local boys, An...
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Añadir al carritoBrand: A brand is a name, term, design, symbol, or any other feature that identifies good or service which is differentiable from others. (Wikipedia - Brand) 
Brand Strategy: A marketing plan for long term goals that can be achieved with evolution of successful brand. 
Background: Two local boys, An...
Culture refers to a shared beliefs, customs, behaviors and attitude that characterized the society. The demographic/societal factor play more dominant roles compared to personal factor and can cause deviation from general patterns of consumer decision making. Cultures affect the way people search an...
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Añadir al carritoCulture refers to a shared beliefs, customs, behaviors and attitude that characterized the society. The demographic/societal factor play more dominant roles compared to personal factor and can cause deviation from general patterns of consumer decision making. Cultures affect the way people search an...
Healthy Food is a Key of Healthy Society, by labeling the slogan just to enter in the market and compete with the variety of other sandwich maker companies without disturbing their formation but start with uniqueness of our product as a sheer brand. 
 
Comparatively, Burger King (An Example) who are...
Vista previa 1 fuera de 2 páginas
Añadir al carritoHealthy Food is a Key of Healthy Society, by labeling the slogan just to enter in the market and compete with the variety of other sandwich maker companies without disturbing their formation but start with uniqueness of our product as a sheer brand. 
 
Comparatively, Burger King (An Example) who are...
Customer relationship management (CRM) is the combination of practices, strategies, and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle (Chai, Ehrnes & Kiwak; 2020). 
Goals of CRM: - 
The basic needs of CRM are 
•	To provide ...
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Añadir al carritoCustomer relationship management (CRM) is the combination of practices, strategies, and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle (Chai, Ehrnes & Kiwak; 2020). 
Goals of CRM: - 
The basic needs of CRM are 
•	To provide ...
Web 1.0. 2.0, 3.0 
 
Product Life Cycle, Facebook has been banned in some part of the world so as YouTube under the Hate Speech restrictions, therefore the data is not secure in that platform. According to Marketing Management, Web 2.0 portal is at its Mature Stage. 
Another advancement in technolo...
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Añadir al carritoWeb 1.0. 2.0, 3.0 
 
Product Life Cycle, Facebook has been banned in some part of the world so as YouTube under the Hate Speech restrictions, therefore the data is not secure in that platform. According to Marketing Management, Web 2.0 portal is at its Mature Stage. 
Another advancement in technolo...
Advertising is only part of a larger promotional mix that also includes publicity, sales promotion, and personal selling. 
Sales Promotion consists of consumer promotions (such as samples, coupons, and premiums); trade promotions (such as advertising and display allowances); and business and sales ...
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Añadir al carritoAdvertising is only part of a larger promotional mix that also includes publicity, sales promotion, and personal selling. 
Sales Promotion consists of consumer promotions (such as samples, coupons, and premiums); trade promotions (such as advertising and display allowances); and business and sales ...
Social Media Channels 
Changes in channels 
Multi-channel marketing 
The functions of channels of distribution 
The importance of direct selling: the sales force and direct marketing
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Añadir al carritoSocial Media Channels 
Changes in channels 
Multi-channel marketing 
The functions of channels of distribution 
The importance of direct selling: the sales force and direct marketing
McDonald’s Current Marketing: 
McDonald’s is the world’s leading fast-food restaurant and is globally recognized. With over tens of thousands of stores spread across 119 countries, McDonald’s serves an astounding 50 million customers daily. McDonald’s is actively working to change their i...
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Añadir al carritoMcDonald’s Current Marketing: 
McDonald’s is the world’s leading fast-food restaurant and is globally recognized. With over tens of thousands of stores spread across 119 countries, McDonald’s serves an astounding 50 million customers daily. McDonald’s is actively working to change their i...
Product Process Manager: - 
A responsible leader whose role is strategic and much like CEO for the product, who set and owns overall production process, direction and stays until the product may be removed from the market who is also responsible for the profit & loss function of the product. 
Roles ...
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Añadir al carritoProduct Process Manager: - 
A responsible leader whose role is strategic and much like CEO for the product, who set and owns overall production process, direction and stays until the product may be removed from the market who is also responsible for the profit & loss function of the product. 
Roles ...
Customer Retention Strategies: - 
1.	Targeting Customer for Retention: By providing them premium maintenance services according to defined classification of product purchase plan. 
2.	Bonding: Connect them with promotional price offers and discount with product inspection strategy. 
3.	Internal Mark...
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Añadir al carritoCustomer Retention Strategies: - 
1.	Targeting Customer for Retention: By providing them premium maintenance services according to defined classification of product purchase plan. 
2.	Bonding: Connect them with promotional price offers and discount with product inspection strategy. 
3.	Internal Mark...
I find this mission statement Customer Oriented in a broader sense for future as well. If you see the statement, " Earth's most customer-centric ", it revolves around customers which means they want to build it as a Global company and covering as many customers as possible. However, regarding the...
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Añadir al carritoI find this mission statement Customer Oriented in a broader sense for future as well. If you see the statement, " Earth's most customer-centric ", it revolves around customers which means they want to build it as a Global company and covering as many customers as possible. However, regarding the...
•	What are the benefits of globalizing a brand? 
The major benefits are: - 
	More target audience 
	More revenue generation leads to more profit. 
	More customer loyalty 
	Generate strong market competition 
 
•	What are the unique challenges to this type of brandin...
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Añadir al carrito•	What are the benefits of globalizing a brand? 
The major benefits are: - 
	More target audience 
	More revenue generation leads to more profit. 
	More customer loyalty 
	Generate strong market competition 
 
•	What are the unique challenges to this type of brandin...
I believe my personal creativeness has increased, and I now tend to think "outside the box" in order to solve complex problems. Marketing strategies determine how a brand is perceived, how to price its products, and which consumers to target, and I have learned that social media has become the mai...
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Añadir al carritoI believe my personal creativeness has increased, and I now tend to think "outside the box" in order to solve complex problems. Marketing strategies determine how a brand is perceived, how to price its products, and which consumers to target, and I have learned that social media has become the mai...
Integrated marketing communication is important to have a competitive edge in the market. It plays a vital role in integrating all the essential components of marketing to communicate a similar message to potential and existing customers. 
Ø IMC creates brand awareness among customers at a minimal ...
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Añadir al carritoIntegrated marketing communication is important to have a competitive edge in the market. It plays a vital role in integrating all the essential components of marketing to communicate a similar message to potential and existing customers. 
Ø IMC creates brand awareness among customers at a minimal ...
Ethical vs Unethical Marketing: 
Ethics are moral guidelines that indicate which behaviors are acceptable and which are not. Ethics in marketing refers to making honest and true claims about a product to attract customers. On the other hand, unethical marketing practices are those that are harmful ...
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Añadir al carritoEthical vs Unethical Marketing: 
Ethics are moral guidelines that indicate which behaviors are acceptable and which are not. Ethics in marketing refers to making honest and true claims about a product to attract customers. On the other hand, unethical marketing practices are those that are harmful ...
Convenient & easy purchasing - Gudat (2020) states in research that 44% of customers preferred convivence when dealing with a brand. Customer service requirements increased in 2020, while easy-to-make returns did not appear on the list. The factors that drove loyalty, and engagement show variations ...
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Añadir al carritoConvenient & easy purchasing - Gudat (2020) states in research that 44% of customers preferred convivence when dealing with a brand. Customer service requirements increased in 2020, while easy-to-make returns did not appear on the list. The factors that drove loyalty, and engagement show variations ...
Metlife – My Father is Liar: - 
A short story of a father’s and his daughter’s daily life, a commercial with over one million views on Youtube, is described as one of the most touching advertisements ever published (Kelly Margatina: 2018). 
The advertisement is about a father-daughter relation...
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Añadir al carritoMetlife – My Father is Liar: - 
A short story of a father’s and his daughter’s daily life, a commercial with over one million views on Youtube, is described as one of the most touching advertisements ever published (Kelly Margatina: 2018). 
The advertisement is about a father-daughter relation...
Marketing Evaluation of Tim Horton through Traditionally known components of 4Ps. 
1.	Tim Hortons Product Strategy: 
Tim Hortons sells coffee, tea, hot chocolate,[120] and soft drinks. The menu contains a number of other baked goods, such as donuts (doughnut) holes (branded as Timbits), muffins, cro...
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Añadir al carritoMarketing Evaluation of Tim Horton through Traditionally known components of 4Ps. 
1.	Tim Hortons Product Strategy: 
Tim Hortons sells coffee, tea, hot chocolate,[120] and soft drinks. The menu contains a number of other baked goods, such as donuts (doughnut) holes (branded as Timbits), muffins, cro...
1.	The Hawthorne Effect and Behavioral Studies by Kendra Cherry (
 
2.	Wikipedia (
 
3.	The Hawthorne Studies (
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Añadir al carrito1.	The Hawthorne Effect and Behavioral Studies by Kendra Cherry (
 
2.	Wikipedia (
 
3.	The Hawthorne Studies (
However, Harley-Davidson's life cycle has now entered the Mature Stage after the “recycle” from the 80s’ (Kotler, Principles of Marketing, 10th ed. 2003). 
Features of Tesla Electronic Vehicle: - 
•	Tesla is an American Electric Car & Clean Energy company based in Texas, the USA founded by ...
Vista previa 2 fuera de 5 páginas
Añadir al carritoHowever, Harley-Davidson's life cycle has now entered the Mature Stage after the “recycle” from the 80s’ (Kotler, Principles of Marketing, 10th ed. 2003). 
Features of Tesla Electronic Vehicle: - 
•	Tesla is an American Electric Car & Clean Energy company based in Texas, the USA founded by ...
The direct channel applies typically in businesses like 1. Small Local Shops and 2. Custom-made high-value products (e.g., machinery) or services for industrial markets or producer-to-government buyers (Lamb, Hair, & McDaniel, 2013). 
The indirect channel does not apply to companies mass-producing h...
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Añadir al carritoThe direct channel applies typically in businesses like 1. Small Local Shops and 2. Custom-made high-value products (e.g., machinery) or services for industrial markets or producer-to-government buyers (Lamb, Hair, & McDaniel, 2013). 
The indirect channel does not apply to companies mass-producing h...
1. Provide a brief background of the company and mention the major markets. 
Mistplay Inc. 
A McGill University graduate Henry Machalani has established his entrepreneurial company named Mistplay Inc. back in 2016. It’s a mobile gaming technology company that connects millions of Android Users to...
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Añadir al carrito1. Provide a brief background of the company and mention the major markets. 
Mistplay Inc. 
A McGill University graduate Henry Machalani has established his entrepreneurial company named Mistplay Inc. back in 2016. It’s a mobile gaming technology company that connects millions of Android Users to...
	To deploy extra intelligent innovative technologies for customer’s satisfaction & quality 
	To increase unit sales to more than 10 million vehicles a year 
	To enhance return on sales before tax to at least 8% which guaranteed even in economic crisis 
	Aimed to become the top employer...
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Añadir al carrito	To deploy extra intelligent innovative technologies for customer’s satisfaction & quality 
	To increase unit sales to more than 10 million vehicles a year 
	To enhance return on sales before tax to at least 8% which guaranteed even in economic crisis 
	Aimed to become the top employer...
Buyer’s Behavior: 
It refers to an act or decision which the people undertake to buy products or services for single or collective usage. 
Model of Consumer’s Buying Behavior: 
The model is a well-structured step-by-step process which shows Buying is also an art. Under the influence of market...
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Añadir al carritoBuyer’s Behavior: 
It refers to an act or decision which the people undertake to buy products or services for single or collective usage. 
Model of Consumer’s Buying Behavior: 
The model is a well-structured step-by-step process which shows Buying is also an art. Under the influence of market...
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