Whiteangelmaxi
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Invention vs Innovation:- The invention creates something NEW; Innovation creates something that SELLS (Mathew Herbert, 2016). 1.	The invention is a fresh idea and how it works in theory, however innovation is practical implementation. 2.	The invention re
Product Process Manager: - 
A responsible leader whose role is strategic and much like CEO for the product, who set and owns overall production process, direction and stays until the product may be removed from the market who is also responsible for the profit & loss function of the product. 
Roles of Product Process Manager: - 
•	To understand the user need, configure them to feasible design 
•	Identifying problems and opportunities 
•	Creating a roadmap 
Project Manager: - 
A conceiver w...
- Book & Paket-Deal
- Resumen
- • 5 páginas •
Product Process Manager: - 
A responsible leader whose role is strategic and much like CEO for the product, who set and owns overall production process, direction and stays until the product may be removed from the market who is also responsible for the profit & loss function of the product. 
Roles of Product Process Manager: - 
•	To understand the user need, configure them to feasible design 
•	Identifying problems and opportunities 
•	Creating a roadmap 
Project Manager: - 
A conceiver w...
With this in mind, pick any product of your choice and write a reflection on effective advertisement for the product and address the following questions Effective Advertising:
McDonald’s Current Marketing: 
McDonald’s is the world’s leading fast-food restaurant and is globally recognized. With over tens of thousands of stores spread across 119 countries, McDonald’s serves an astounding 50 million customers daily. McDonald’s is actively working to change their image to a healthier one. The problem, however, is the battle with health critics and customers filing lawsuits about unhealthy products. This negative publicity is shaping some stereotypes around the ...
- Book & Paket-Deal
- Ensayo
- • 6 páginas •
McDonald’s Current Marketing: 
McDonald’s is the world’s leading fast-food restaurant and is globally recognized. With over tens of thousands of stores spread across 119 countries, McDonald’s serves an astounding 50 million customers daily. McDonald’s is actively working to change their image to a healthier one. The problem, however, is the battle with health critics and customers filing lawsuits about unhealthy products. This negative publicity is shaping some stereotypes around the ...
Social media has become one of the most significant tools for businesses in the twenty-first century to reach out to their consumers, engage with them, communicate with the public, and market their products and services. It is incredibly enticing and powe
Social Media Channels 
Changes in channels 
Multi-channel marketing 
The functions of channels of distribution 
The importance of direct selling: the sales force and direct marketing
- Book & Paket-Deal
- Resumen
- • 3 páginas •
Social Media Channels 
Changes in channels 
Multi-channel marketing 
The functions of channels of distribution 
The importance of direct selling: the sales force and direct marketing
Product Life Cycle
Web 1.0. 2.0, 3.0 
 
Product Life Cycle, Facebook has been banned in some part of the world so as YouTube under the Hate Speech restrictions, therefore the data is not secure in that platform. According to Marketing Management, Web 2.0 portal is at its Mature Stage. 
Another advancement in technology is Web 3.0. Nowadays People are giving refence of Neal Stephenson’s novel Snow Crush where he used the word METAVERSE. Yet I would like you to take all of you back to SUPERMAN Series when Clark K...
- Book & Paket-Deal
- Resumen
- • 4 páginas •
Web 1.0. 2.0, 3.0 
 
Product Life Cycle, Facebook has been banned in some part of the world so as YouTube under the Hate Speech restrictions, therefore the data is not secure in that platform. According to Marketing Management, Web 2.0 portal is at its Mature Stage. 
Another advancement in technology is Web 3.0. Nowadays People are giving refence of Neal Stephenson’s novel Snow Crush where he used the word METAVERSE. Yet I would like you to take all of you back to SUPERMAN Series when Clark K...
Identify the product(s) that your company manufactures and sells Develop a statement of your target market(s) Develop a statement of your competitor’s target market(s) Develop a value proposition statement.
Healthy Food is a Key of Healthy Society, by labeling the slogan just to enter in the market and compete with the variety of other sandwich maker companies without disturbing their formation but start with uniqueness of our product as a sheer brand. 
 
Comparatively, Burger King (An Example) who are kingpin of that business, sharing their mission statement as: 
 
¨Burger King's Mission Statement. Burger King's mission statement is to “offer reasonably priced quality food, served quickly, in...
- Package deal
- Ensayo
- • 2 páginas •
Healthy Food is a Key of Healthy Society, by labeling the slogan just to enter in the market and compete with the variety of other sandwich maker companies without disturbing their formation but start with uniqueness of our product as a sheer brand. 
 
Comparatively, Burger King (An Example) who are kingpin of that business, sharing their mission statement as: 
 
¨Burger King's Mission Statement. Burger King's mission statement is to “offer reasonably priced quality food, served quickly, in...
What roles do personal or demographic factors play in consumer/customer decision to purchase product or service? How do these factors influence consumer behavior?
Culture refers to a shared beliefs, customs, behaviors and attitude that characterized the society. The demographic/societal factor play more dominant roles compared to personal factor and can cause deviation from general patterns of consumer decision making. Cultures affect the way people search and look for information about a certain need/problem. As we can divide Societal Classifications according to one's economic stability i.e. Upper-Upper Class, Lower-Upper Class, Upper-Middle Class, Mid...
- Book & Paket-Deal
- Notas de lectura
- • 2 páginas •
Culture refers to a shared beliefs, customs, behaviors and attitude that characterized the society. The demographic/societal factor play more dominant roles compared to personal factor and can cause deviation from general patterns of consumer decision making. Cultures affect the way people search and look for information about a certain need/problem. As we can divide Societal Classifications according to one's economic stability i.e. Upper-Upper Class, Lower-Upper Class, Upper-Middle Class, Mid...
Explore and determine if the local brand you picked has a well-defined and executed brand strategy? What are the elements of the local brand strategy that enabled it to achieve this success?
Brand: A brand is a name, term, design, symbol, or any other feature that identifies good or service which is differentiable from others. (Wikipedia - Brand) 
Brand Strategy: A marketing plan for long term goals that can be achieved with evolution of successful brand. 
Background: Two local boys, Andre Kroecher & Greg Blake shared a passion of music, ideation and a plant-based lifestyle. Same passion inspired them to create a delicious dairy-free alternative made entirely from plants 
Introducti...
- Package deal
- Caso
- • 3 páginas •
Brand: A brand is a name, term, design, symbol, or any other feature that identifies good or service which is differentiable from others. (Wikipedia - Brand) 
Brand Strategy: A marketing plan for long term goals that can be achieved with evolution of successful brand. 
Background: Two local boys, Andre Kroecher & Greg Blake shared a passion of music, ideation and a plant-based lifestyle. Same passion inspired them to create a delicious dairy-free alternative made entirely from plants 
Introducti...
•	What factors would you consider when making marketing communication and budget allocation decisions?
Marketing Communication
- Book & Paket-Deal
- Resumen
- • 4 páginas •
Marketing Communication